PepsiCo acquired Poppi in March 2025 for approximately $1.95 billion, making it one of the largest bets on the functional beverage category in recent memory. On the surface, it looks like a straightforward category play. Look closer and it’s a masterclass in how large incumbents use acquisition to solve a go-to-market problem they can no…
The best brand campaigns in history share one quality that gets overlooked in every post-mortem: they were built on a clear commercial problem, not a creative brief looking for a reason to exist. The campaigns that get remembered, studied, and occasionally stolen by competitors were not accidents of inspiration. They were the result of someone…
Burger King’s Whopper strategy is one of the most studied examples of how a single product can anchor an entire brand’s competitive positioning. Rather than competing across its full menu, Burger King has consistently used the Whopper as its strategic centrepiece, building campaigns, pricing decisions, and cultural provocations around one item to differentiate itself from…
An agency marketing machine is a structured, repeatable system for generating awareness, building credibility, and converting prospects into clients, without relying on the founder’s rolodex or a lucky referral at the right moment. Most agencies don’t have one. They have a website, a LinkedIn page they post to occasionally, and a sales process that kicks…
Walmart Media Network, now branded as Walmart Connect, is a retail media platform that gives advertisers access to Walmart’s owned properties, including its website, app, in-store screens, and off-site placements powered by Walmart’s first-party shopper data. It sits alongside Amazon Advertising and Kroger Precision Marketing as one of the few retail media networks with the…
Brandcast is YouTube’s annual upfront presentation, staged for advertisers and media buyers, where Google pitches the platform’s reach, creator ecosystem, and ad products ahead of the buying season. It is, in simple terms, YouTube’s answer to the television upfront, adapted for a streaming-first world where the audience has largely already moved. But Brandcast is also…
A campaign measurement framework is a structured system that defines what you will measure, how you will measure it, and what the results actually mean for the business, before a single pound or dollar is spent. Without one, you are not measuring a campaign. You are collecting data and calling it measurement. Most marketing teams…
Mobile marketing challenges are not always dramatic. They rarely announce themselves. More often, they show up as campaigns that underperform despite solid creative, attribution models that look clean but tell you almost nothing useful, and audiences who technically received your message but never engaged with it. The gap between mobile’s promise and mobile’s reality is…
The Share a Coke campaign is one of the most studied examples of personalisation at scale in marketing history. Launched in Australia in 2011, it replaced the Coca-Cola logo on bottles with 150 popular names, turning a commodity product into something that felt personal, and drove measurable sales growth in a market that had been…
Publicis Groupe has spent the better part of a decade acquiring its way into a structurally different business. The acquisitions of Sapient, Epsilon, Publicis.Sapient, and more recently Influential and Mars United Commerce are not isolated deals. They represent a deliberate, sustained bet that the future of the holding company sits at the intersection of data…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice