Product Marketing
Product marketing is the discipline that bridges customer reality and company positioning. It’s where market sizing, competitive differentiation, and pricing strategy collide with the actual problem your product solves—and it determines whether your sales team has ammunition or excuses.
The gap between average and exceptional product marketers comes down to ruthlessness about trade-offs. Strong practitioners make specific bets about which customer segments matter most, which features matter least, and where price elasticity actually lives—then they defend those choices against internal pressure to be everything to everyone.