A price increase letter to clients is a formal written communication that notifies existing customers of an upcoming change to your pricing, explains the reason for it, and gives them enough time to respond. Done well, it protects the relationship. Done badly, it accelerates the churn you were already worried about. Most businesses treat the…
Email marketing for coaches works when it treats subscribers as people in a buying process, not an audience to broadcast at. The coaches who build sustainable client pipelines from email do one thing differently: they design sequences around the decision their prospect is trying to make, not around the content they want to publish. That…
Trade show trends in 2026 are being shaped by one commercial reality: exhibitors want proof that the investment works. Floor space, logistics, staff time, and production costs have always made trade shows expensive, but the scrutiny on event ROI has sharpened considerably. The brands holding their ground are the ones treating events as content engines…
Linear TV advertising remains one of the most powerful tools for building brand awareness at scale, despite two decades of predictions about its imminent death. It reaches broad audiences with high-quality, non-skippable creative in a lean-back environment that digital simply cannot replicate. The question for most marketers is not whether it works, but whether it…
Merrill Lynch rebranded to simply “Merrill” in 2019, dropping the Lynch surname that had been part of its identity since 1915. The decision was not cosmetic. It was a deliberate signal to a new generation of investors that the firm was repositioning itself, softening its Wall Street formality and leaning into a more accessible, wealth-management-forward…
Sustainability market research is the process of gathering and analysing data about consumer attitudes, competitor positioning, regulatory shifts, and market demand as they relate to environmental and social responsibility. Done well, it tells you whether your sustainability claims will land, where the commercial opportunity actually sits, and which audiences care enough to change their behaviour….
Marketing in manufacturing is not a nice-to-have function bolted onto the side of operations. It is the commercial engine that connects production capability to market demand, and in most manufacturing businesses, it is chronically underfunded, poorly structured, and treated as though it exists to produce brochures and attend trade shows. The role of marketing in…
Pharma market intelligence is the structured process of gathering, analysing, and acting on competitive, clinical, and commercial data to inform drug development, launch strategy, and brand positioning. Done well, it tells you not just what competitors are doing, but why the market is moving the way it is, and where the gaps are before your…
Market analysis is the discipline of examining external and internal data to understand where opportunity exists, where risk is concentrated, and what conditions will shape commercial performance. The main types of market analysis include competitive analysis, demand analysis, customer segmentation analysis, SWOT analysis, trend analysis, and pricing analysis, each serving a distinct strategic function rather…
Cold email deliverability is the percentage of your outbound emails that actually reach a recipient’s inbox rather than their spam folder, promotions tab, or a digital void. If your deliverability is broken, nothing else matters. The best subject line, the sharpest copy, the most targeted list: all of it is irrelevant if the email never…
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