Paid influencer marketing means you pay for guaranteed placement and control. Organic influencer marketing means you earn coverage through relationships, gifting, or genuine brand affinity, with no guaranteed outcome. Both approaches work. The question is which one fits your current commercial objective, and whether you are treating them as a strategy or just a spend…
Solar email marketing works when it’s built around the reality of how people buy solar, not around how marketers wish they would. A household considering solar panels is weighing a five-figure decision with a payback period measured in years, not days. The email programme that converts that household treats the buying cycle honestly, delivers genuinely…
Measuring the effect of a competitor’s email marketing is not straightforward, but it is far from impossible. You cannot see their open rates or revenue figures, but you can observe their cadence, positioning, offer structure, and list behaviour through a combination of direct subscription, third-party tooling, and careful inference. Done properly, this kind of analysis…
Spying on your competitors’ email marketing is legal, straightforward, and something most marketers do far less systematically than they should. Subscribe to their lists, use the right tools, and you can map their send cadence, segmentation logic, promotional calendar, and subject line strategy within a few weeks. This article covers exactly how to do that,…
The worst advertisements of all time share a common thread: they were not accidents. Someone approved them, a budget was spent, and a brand paid the price. Studying these failures is one of the most commercially useful exercises a marketer can do, because the mistakes are almost always structural, not creative. Bad advertising fails in…
OTT advertising strategy is the discipline of planning, buying, and measuring connected TV and streaming ad inventory in a way that actually grows your business, not just your impressions. Done well, it puts your brand in front of audiences who have never searched for you, never clicked your ads, and never been inside your conversion…
A voice of the customer survey is a structured research method that captures customer expectations, preferences, and pain points in their own words, then translates that raw input into actionable priorities for product, marketing, and service decisions. Done well, it gives you a direct line to the gap between what you think customers value and…
Digital marketing for therapists works when it treats a therapy practice like any other service business with a defined audience, a clear offer, and a conversion path that earns trust before it asks for commitment. Most therapists underinvest in this because they assume marketing feels clinical or transactional in a field built on human connection….
A customer success plan is a structured framework that defines what success looks like for a specific customer, maps the actions required to get them there, and assigns ownership to each step. When it works, it turns vague intentions about “being customer-centric” into a repeatable operational process that reduces churn, expands revenue, and creates the…
Digital marketing for engineering companies works differently from most B2B sectors, and the firms that treat it like any other industry tend to waste budget and wonder why nothing sticks. Engineering buyers are technically sophisticated, risk-averse, and deeply sceptical of marketing that oversells. The tactics that work are those built around credibility, specificity, and a…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice