Affiliate marketing and influencer marketing are not the same thing, even though they often get conflated. Affiliate marketing is a performance-based model where partners earn commission on sales or leads they generate. Influencer marketing is a reach and trust model where creators shape perception and drive consideration, sometimes with a direct conversion mechanic, sometimes without…
An affiliate newsletter is an email publication that earns revenue by promoting third-party products or services to its subscribers, typically through tracked referral links that pay a commission on clicks, sign-ups, or sales. Done well, it is one of the cleanest monetisation models in digital publishing: you build an audience, you recommend things they care…
Recruiting affiliates is not about building the biggest list. It is about finding the right partners, giving them a reason to promote you seriously, and making it easy for them to do their best work. Most affiliate programs underperform not because the commission structure is wrong, but because the recruitment process was unfocused from the…
Affiliate marketing incrementality measures whether your affiliate channel is genuinely driving new sales or simply collecting commission on purchases that would have happened anyway. A customer who was already searching for your brand, found a cashback site, clicked through, and converted is not an incremental customer. You paid for a transaction you already owned. Getting…
Affiliate marketing is a performance-based channel where businesses pay external partners a commission for driving a specific action, typically a sale, lead, or click. The advertiser only pays when the outcome is delivered, which makes it one of the few acquisition channels where cost is directly tied to result. That structure sounds simple. In practice,…
Affiliate marketing is a performance-based channel where businesses pay external partners a commission for driving a specific action, typically a sale, lead, or sign-up. The advertiser only pays when the outcome is delivered, which makes it one of the few acquisition channels where the cost is structurally tied to results rather than reach or intent….
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice