AI-assisted B2B buying groups use artificial intelligence to coordinate research, surface relevant information, and align stakeholders across complex purchase decisions. Rather than replacing human judgment, AI is increasingly embedded in the tools buyers already use, shaping what information reaches decision-makers and when. For B2B marketers, this matters because the buying group was already hard enough…
A SWOT analysis questionnaire is a structured set of questions used to surface honest, specific intelligence across four categories: strengths, weaknesses, opportunities, and threats. Done well, it turns a vague strategic exercise into a disciplined information-gathering process that exposes what a business actually knows about itself, and what it is quietly avoiding. Most SWOT analyses…
Sam Altman recently admitted what many marketers have quietly known for a while: AI-generated content is making social media feel less authentic, and the volume problem is getting worse. When the CEO of OpenAI says the tool he built is contributing to a degraded content environment, that is worth sitting with for a moment. The…
Content strategy and marketing AI agents are converging faster than most teams are ready for. AI agents are not simply tools that speed up writing. They are systems that can plan, execute, and iterate across content workflows with minimal human input. That changes the role of a content strategist considerably, and not in the ways…
Brand equity is the commercial value a brand adds to a product or service beyond its functional attributes. It is what allows one company to charge more, retain customers longer, and recover faster from mistakes than a competitor selling something nearly identical. Strip the brand away and you are left with a commodity. Keep it,…
Firms integrating TV into performance-driven campaigns are discovering something that cuts against a decade of digital orthodoxy: broadcast reach and measurable conversion are not mutually exclusive. The brands making this work are not simply adding a TV spot to a media plan and hoping for a halo effect. They are building closed-loop architectures that treat…
Bait and switch advertising is a practice where a brand promotes an offer it has no genuine intention of honouring, then redirects customers toward a more expensive or less attractive alternative. It is illegal in most jurisdictions, commercially corrosive in all of them, and yet it keeps appearing, sometimes deliberately, sometimes through sloppy execution that…
The BrewDog rebrand is a case study in what happens when a company mistakes visual change for cultural repair. After years of reputational damage, from toxic workplace allegations to a string of marketing stunts that aged badly, BrewDog responded the way many organisations do: they changed the logo, softened the tone, and called it a…
Strategic marketing planning is the process of defining where you want to go commercially, what marketing needs to do to get you there, and how you will allocate resources to make that happen. Done well, it connects business objectives to marketing activity through a clear chain of logic. Done badly, it produces a document that…
Customer expansion opportunities are often visible long before a renewal conversation, a QBR, or a formal upsell pitch. They surface in the language customers use when they talk to your team, in the problems they describe that sit just outside your current scope, and in the friction they mention almost in passing. The teams that…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice