Multichannel analytics is the practice of measuring marketing performance across every channel a customer touches before converting, from paid search and social to email, organic, and direct. Done well, it gives you a coherent picture of how your marketing actually works together. Done poorly, which is how most businesses do it, it gives you a…
An affiliate attribution model is the set of rules that determines which affiliate partner gets credit for a sale, and how much commission is paid as a result. Get the model right and you reward the partners genuinely driving growth. Get it wrong and you systematically overpay for traffic that was going to convert anyway,…
Channel attribution is the process of assigning credit for a conversion to one or more marketing touchpoints in the customer experience. Done well, it helps you understand which channels are contributing to revenue. Done poorly, which is most of the time, it turns into a political exercise where every channel claims the win and nobody…
Internet market research is the practice of gathering, analysing, and applying audience, competitor, and market intelligence using online sources, from search trend tools and social listening platforms to surveys, forums, and publicly available data. Done well, it gives marketers a sharper picture of what customers want, what competitors are doing, and where genuine opportunity sits….
Campaign attribution is the process of assigning credit to the marketing touchpoints that contribute to a conversion, helping you understand which channels, campaigns, and messages are driving results. Done well, it shapes budget decisions, informs creative strategy, and gives finance a cleaner line of sight between spend and return. Done badly, it creates a false…
The HubSpot State of Marketing 2025 report is one of the more useful annual benchmarks in the industry, not because it tells you what to do, but because it shows you where attention and budget are moving across a large sample of practitioners. Read it as a directional signal, not a prescription. What stands out…
AI for customer insights means using machine learning and large language models to surface patterns in customer behaviour, sentiment, and intent that would take a human analyst weeks to find. Done well, it compresses the gap between data collection and commercial decision-making. Done poorly, it produces confident-sounding outputs that tell you nothing you couldn’t have…
CMO metrics are the numbers a marketing leader uses to demonstrate commercial impact, justify budget, and guide strategic decisions. The best ones connect marketing activity to revenue, margin, and growth. The worst ones look busy but tell the board nothing they can act on. The gap between those two categories is wider than most CMOs…
Competitor website analysis is the process of systematically examining a rival’s digital presence to understand their traffic sources, content strategy, keyword positioning, and conversion approach. Done properly, it gives you a working map of where the market is being contested and where it is not. Most marketers run this kind of analysis once, export a…
Customer insight tools work best when they feed a single, shared picture of who your customers are and what they actually want. The problem most marketing teams face is not a shortage of data, it is data scattered across five platforms that never talk to each other, producing five different versions of the same customer….
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice