Social media attribution is the process of connecting social media activity to business outcomes, typically revenue, leads, or conversions. Most businesses do it badly, not because the tools are inadequate, but because the model they’re using to interpret those tools is wrong from the start. The problem is not that social media is unmeasurable. The…
Social media intelligence is the practice of extracting meaningful business insight from social data, not just tracking what happened, but understanding why it happened and what to do about it. Most brands are sitting on a significant amount of behavioural signal from their social channels and using almost none of it to inform strategy. The…
Omnichannel marketing analytics is the practice of measuring and connecting customer behaviour across every channel, touchpoint, and device to build a single, coherent view of how marketing drives business outcomes. Done well, it replaces the fragmented picture most organisations are working from with something closer to the truth. The problem is that most businesses are…
Video KPIs are the metrics you use to measure whether your video content is working: views, watch time, completion rate, click-through rate, and downstream conversions. The problem is that most video reporting stops at the surface, counting impressions and completions while staying carefully silent on whether any of it moved the business forward. Getting video…
SaaS KPI benchmarks give you a reference point for whether your numbers are competitive, concerning, or genuinely strong. The most widely tracked metrics include monthly recurring revenue growth, customer acquisition cost, lifetime value, churn rate, and net revenue retention, with acceptable ranges varying significantly by company stage, market segment, and go-to-market motion. The problem is…
Activation metrics measure the point at which a new user or prospect takes the action that signals genuine product or service engagement, not just passive awareness. They sit between acquisition and retention in the customer lifecycle, and they are among the most commercially important numbers a marketing team can track. Most teams either skip them…
Content performance KPIs are the metrics you use to judge whether your content is working. The problem is that most teams measure the wrong things, report numbers that look healthy, and never stop to ask whether any of it is moving the business forward. Pageviews are not a business outcome. Neither is time on page….
Brand measurement methods are the frameworks marketers use to track whether a brand is growing, stagnating, or eroding in the minds of the people it needs to reach. The best approaches combine quantitative signals like search volume and share of voice with qualitative indicators like perception and preference, giving you a picture that neither data…
Sales and marketing alignment is not a culture problem. It is a measurement problem. When both teams are held accountable to different numbers, they will always interpret the same situation differently, and the arguments about lead quality, follow-up speed, and conversion rates will never stop. The metrics that prove alignment are not complicated, but most…
The most valuable data fields for prospect segmentation are the ones that predict buying behaviour, not just describe company characteristics. Firmographics get you in the right postcode. Intent signals, technographic fit, and engagement depth get you in the right room. Most teams build segments from the data that is easiest to collect, not the data…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice