Influencer marketing KPIs are the metrics you use to evaluate whether a creator partnership is delivering business value, not just social noise. The ones worth tracking fall into three categories: reach and awareness metrics, engagement and content metrics, and conversion and revenue metrics. Most brands only measure the first two. That gap is expensive. I’ve…
Data privacy advertising news moves fast, and most of the coverage focuses on what has been lost rather than what it means for how you run campaigns. The short version: the rules around how advertisers collect, use, and share consumer data have tightened significantly over the past five years, and that pressure is not easing….
Incremental lift measures the additional outcome your marketing activity actually caused, stripped of everything that would have happened anyway. It answers a deceptively simple question: if you had not run this campaign, what would have changed? The gap between what happened with your marketing and what would have happened without it is your incremental lift,…
Click fraud is the practice of generating invalid clicks on paid ads, either through automated bots, click farms, or competitors deliberately burning through your budget. It is a real, measurable problem in paid media, and if you are running any volume of paid search or display advertising without actively monitoring for it, you are almost…
Attribution in account-based marketing breaks down because sales and marketing measure success differently, on different timelines, using different tools. Marketing counts touchpoints. Sales counts conversations. Neither is wrong, but when both teams report into the same revenue number without a shared attribution model, you get conflict, not clarity. The fix is not a better attribution…
B2B marketing analytics is the practice of collecting, interpreting, and acting on data across the full commercial funnel, from first brand impression through to closed revenue. Done well, it tells you where your pipeline is actually coming from, which activities are generating returns, and where budget is being wasted on motion that looks productive but…
Sports market research is the systematic process of gathering and analysing data about sports audiences, consumer behaviour, sponsorship value, and competitive positioning within the sports industry. It gives brands, rights holders, and agencies the intelligence they need to make commercial decisions with something more reliable than gut feel. Done well, it tells you who is…
B2B account data enrichment is the process of appending third-party firmographic, technographic, and intent data to your existing account records to build a more accurate picture of who your best customers actually are. Done well, it sharpens your ICP from a loose description into a precise, actionable profile that your sales and marketing teams can…
SEM tracking is the process of measuring paid search performance across clicks, conversions, costs, and revenue, connecting ad spend to business outcomes at a granular level. Done well, it tells you which campaigns, keywords, and match types are generating returns. Done poorly, it produces a dashboard full of numbers that look impressive and mean very…
A data privacy statement for a survey tells respondents what data you are collecting, why you are collecting it, how it will be stored, and what rights they have over it. It is a legal requirement under GDPR, CCPA, and most comparable privacy frameworks, and it belongs at the start of any survey before a…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice