Customer service metrics measure how well a business handles its customers after the sale, covering response times, resolution rates, satisfaction scores, and retention signals. Most marketing teams either ignore them entirely or treat them as someone else’s problem, which is a mistake that costs more than most attribution models will ever show you. The metrics…
Customer service metrics measure how well a business handles customer interactions, from response times and resolution rates to satisfaction scores collected after a support call. Most businesses track at least a handful of them. Fewer businesses connect them to anything that changes how they operate. That gap is where a lot of marketing budget quietly…
Customer satisfaction surveys are one of the most widely used tools in marketing and yet one of the most consistently misread. Done well, they surface the gap between what a business thinks it delivers and what customers actually experience. Done poorly, they produce a number that gets reported in a board deck and quietly forgotten….
Product analytics is the discipline of measuring how users interact with a product, not just how they arrive at it. Where web analytics tells you that 10,000 people visited your pricing page, product analytics tells you how many of them clicked the comparison table, how long they spent on each tier, and at what point…
Product analytics is the practice of measuring how users interact with a product, tracking behaviour across features, flows, and sessions to understand what drives engagement, retention, and revenue. Done well, it closes the gap between what marketing promises and what the product actually delivers. Done poorly, it produces dashboards full of activity data that nobody…
“Not provided” in Google Analytics is not a gap in your data. It is a deliberate policy decision Google made in 2011, completed in 2013, that removed keyword-level referral data from organic traffic reports. What it means in practice: you can see that organic search is driving traffic, but you cannot see which queries drove…
An SEO rank tracker monitors where your pages appear in search engine results for specific keywords, typically on a daily or weekly basis. Most tools pull data across devices, locations, and search engines, then present it as a position number. What that number means for your business is a separate question entirely, and one most…
Micro influencers, typically defined as creators with between 10,000 and 100,000 followers, consistently generate higher engagement rates and more cost-efficient conversions than their celebrity counterparts. The reason is straightforward: smaller audiences tend to be more targeted, more trusting, and more likely to act on a recommendation. For brands running performance-driven campaigns, that combination matters more…
The most searched keywords on YouTube cluster around a handful of consistent categories: music, gaming, how-to tutorials, sports highlights, and entertainment. Within those broad buckets, search volume shifts constantly, but the underlying intent patterns are remarkably stable. Understanding what people actually search for on YouTube, and why, is more commercially useful than chasing any individual…
Social media monitoring is the practice of tracking mentions, keywords, conversations, and sentiment across social platforms to understand what people are saying about your brand, your competitors, and your category. Done well, it gives you a live feed of market intelligence that no survey or focus group can match. Done poorly, it generates reports that…
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