Chinese digital marketing operates on a completely different set of rules from anything Western marketers are used to. The platforms are different, the consumer psychology is different, and the commercial logic is different. Brands that treat China as a larger version of a Western market consistently underperform, and brands that take the time to understand…
Stadium advertising puts your brand in front of tens of thousands of people in a single session, often with their phones down and their attention up. Used well, it builds the kind of brand familiarity that makes every downstream marketing channel work harder. Used poorly, it is expensive wallpaper. The mistake most brands make is…
NFT advertising is the practice of using non-fungible tokens as a marketing vehicle, whether through branded token drops, NFT-gated experiences, or campaigns built around digital ownership. At its peak in 2021 and 2022, it attracted serious budget from serious brands. By 2023, most of those brands had quietly moved on. What happened in between is…
B2B brand identity is the set of visual, verbal, and strategic signals that tell a market who you are, what you stand for, and why you are worth paying attention to. Done well, it creates a consistent impression across every touchpoint, from your website to your sales deck to the way your team describes what…
Local marketing for global brands is the discipline of adapting strategy, messaging, media, and sometimes product positioning to serve specific geographic markets, without losing the coherence of a global brand. Done well, it compounds brand strength with local relevance. Done poorly, it produces either a homogenised campaign that resonates nowhere or a fragmented mess that…
Cost-plus pricing in the fishing industry is straightforward in theory: calculate your costs, add a target margin, and set your price. In practice, it is one of the most reliable ways to leave money on the table while simultaneously pricing yourself out of the market depending on where you sit in the category. Fishing product…
Advertisements name calling, or competitive attack advertising, is a strategy where a brand directly calls out a competitor by name in paid media. It can be one of the most effective tools in a go-to-market arsenal, or one of the most expensive mistakes a marketing team ever makes. The difference between the two outcomes rarely…
Travel content marketing is the practice of creating and distributing content that builds audience trust, drives organic discovery, and converts interest into bookings or brand preference. Done well, it compounds over time. Done poorly, it produces a content library that looks impressive in a deck and generates almost nothing in revenue. Most travel brands get…
Brand and customer experience are the same promise made twice. Your brand is what you claim to be. Your customer experience is whether you can back it up. When the two align, you earn loyalty without spending heavily to manufacture it. When they diverge, no amount of media budget closes the gap. Most businesses invest…
Moab’s tourism rebranding is one of the more honest destination marketing stories of the past decade. A town that built its identity around extreme adventure found itself overwhelmed by the visitors that identity attracted, and the response wasn’t to shout louder. It was to reframe the story entirely, shifting from volume to value, from thrill-seeking…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice