Beer advertising works when it builds genuine emotional territory over time, not when it chases awareness metrics quarter by quarter. The brands that have dominated this category for decades, from Guinness to Budweiser to Heineken, share a common thread: they committed to a positioning and defended it consistently, even when the numbers made short-term retreats…
Rolex advertising works because it ignores almost everything modern marketing tells you to do. No performance funnels, no personalisation layers, no A/B tested headlines. Just a consistent visual language, an unwavering brand position, and the patience to let both compound over decades. For any marketer trying to understand how brand-building actually drives commercial outcomes, Rolex…
Rolex advertising works because it ignores almost everything the modern marketing industry tells you to do. No performance funnels, no conversion optimisation, no A/B tested headlines. Just consistent, restrained imagery and a brand that has spent decades saying the same thing in slightly different ways. That discipline is the strategy. What makes Rolex worth studying…
Promotional advertising drives short-term sales by offering an incentive, a discount, a deadline, or a reason to act now rather than later. Done well, it moves volume, clears inventory, and accelerates decisions that were already forming. Done badly, it trains customers to wait, compresses margins, and quietly erodes the brand equity that took years to…
Chinese public relations operates by a fundamentally different set of rules than Western PR, and most foreign brands entering the market treat it like a translation problem when it is actually a strategic one. The media landscape, the influencer ecosystem, the relationship dynamics with journalists and government, and the role of platforms like WeChat and…
Chinese public relations operates on a fundamentally different logic from Western PR. The media landscape, the relationship infrastructure, the platform ecosystem, and the cultural expectations around brand credibility all diverge sharply from what most Western marketers are trained to understand. Brands that treat China as a larger version of another market tend to find out…
The ASA’s influencer marketing rules are clear: paid content must be labelled as an ad, upfront, before the audience engages with it. No exceptions for affiliate links, gifted products, or long-standing brand relationships. If there is a commercial arrangement, it must be disclosed. That is the regulatory baseline in the UK, and the ASA has…
The ASA (Advertising Standards Authority) has made influencer marketing compliance one of its clearest enforcement priorities in recent years. If a post is paid for, gifted, or incentivised in any way, it must be labelled as an ad, without exception, without ambiguity, and without burying the disclosure in a wall of hashtags. That sounds simple….
McDonald’s is one of the most consistently effective advertisers on the planet. Not because they have the biggest budget, though they do spend significantly, but because they understand something most brands only talk about: fame and availability compound in ways that performance metrics rarely capture. They build memory structures at scale, stay present across the…
McDonald’s is one of the most advertised brands on the planet, and it has been for decades. The question worth asking is not how much they spend, but why the advertising keeps working when so many brands with comparable budgets produce so little. The answer sits in a set of strategic decisions that most marketing…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice