A positioning strategy example worth studying is one where a brand changed what it stood for in the market and saw commercial results follow. Not a rebrand for its own sake, not a new tagline, but a deliberate decision to own a specific space in the buyer’s mind and build everything around it. The examples…
The Abercrombie and Fitch rebranding is one of the most studied turnarounds in modern retail marketing, and for good reason. A brand that had built its identity on exclusion spent a decade quietly dismantling that identity and replacing it with something that could actually grow. What makes it worth examining is not that it worked,…
Online brand reputation is the aggregate of what people find, read, and believe about your business when they search for it. It includes reviews, press coverage, social mentions, search results, and the content you publish, but it is shaped as much by what others say as by what you do. Most businesses treat reputation management…
Differentiation from competitors means establishing a meaningful reason why customers should choose you over every alternative. Not a tagline. Not a brand value printed on a wall. A real, perceivable difference that holds up when a buyer is making a decision under pressure. Most brands think they’re differentiated. Most aren’t. They’ve confused internal positioning work…
Balancing brand awareness and conversion goals in paid media is less a technical problem than a strategic one. Most paid media programmes fail not because the targeting is wrong or the bids are off, but because the business hasn’t decided what it actually wants the money to do. Run brand and conversion campaigns without a…
Picking a brand name is one of those decisions that feels deceptively simple until you are sitting in a room with six stakeholders, a shortlist of twelve options, and no clear criteria for choosing between them. A good brand name does real commercial work: it signals category, supports positioning, travels across markets, and holds up…
Customer touchpoints are every point of contact between a brand and a customer, from a first ad impression to a post-purchase support email. They span paid media, owned channels, in-store interactions, and everything in between. How a brand performs across those moments, cumulatively, determines whether customers stay, spend more, or leave quietly. Most companies manage…
Brand positioning strategy is the deliberate choice of where and how a brand competes in the minds of its target customers. Done well, it gives every commercial decision a clear reference point. Done poorly, it produces expensive marketing that generates activity without direction. Most brands have a positioning statement. Far fewer have a positioning strategy….
DoorDash’s Brand City experiment was a controlled test of whether brand-level investment could measurably shift consumer behaviour in a category defined by price, convenience, and habit. The company selected specific markets, ran concentrated brand campaigns, and tracked what happened to acquisition costs, order frequency, and long-term retention. What they found challenged some of the assumptions…
Neuromarketing applies findings from neuroscience and behavioural psychology to understand why people buy, not just what they say they will buy. The examples that matter most are not laboratory curiosities. They are decisions about colour, price presentation, sound, and sequence that have measurably shifted commercial outcomes for brands operating at scale. What makes neuromarketing useful…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice