Ahrefs competitor analysis gives you a structured view of how rival websites perform in organic search: which keywords they rank for, where their backlinks come from, how their content is structured, and where gaps exist that you might fill. Used well, it is one of the sharpest research tools available to a marketing strategist. Used…
The Gartner Marketing Symposium Xpo is one of the few industry conferences genuinely worth the travel budget. It brings together CMOs and senior marketing leaders for two days of research-led sessions, peer benchmarking, and the kind of frank conversations that rarely happen in public forums. If you are deciding whether to attend, or trying to…
A customer experience map is a structured visual representation of every interaction a customer has with your business, from the moment they first become aware of you to the point they either stay, leave, or refer someone else. It documents what customers are doing, thinking, and feeling at each stage, and where the gaps between…
A competitive analysis is a structured review of the companies competing for the same customers, budgets, or search positions as you. Done well, it tells you where competitors are strong, where they are exposed, and where the market has room for a better offer or a smarter approach. Done poorly, it produces a slide deck…
Gartner marketing research shapes how CMOs allocate budgets, build teams, and set strategy. The annual CMO Spend Survey, the Hype Cycle for Digital Marketing, and the Magic Quadrant reports are cited in boardrooms and agency pitches alike. But treating any analyst firm’s output as a strategic compass, rather than a useful data point, is where…
A marketing strategy for a new product needs to do two things at once: build enough awareness that people know the product exists, and create enough conviction that they choose it over doing nothing or buying something else. Most launches fail not because the product is wrong, but because the strategy conflates these two jobs…
Behavioral economics examples are most useful not as curiosities but as a practical lens on why buyers do what they do, often in ways that contradict what they say they will do. The field sits at the intersection of psychology and economics, and its core insight is straightforward: people are not rational actors optimizing for…
The Gartner CSO and Sales Leader Conference is one of the most concentrated gatherings of senior commercial thinking in the calendar. It brings together chief sales officers, revenue leaders, and marketing executives to examine how go-to-market models are evolving, where buying behaviour is shifting, and what the data says about sales performance across industries. If…
The Gartner Magic Quadrant for CRM is one of the most widely referenced frameworks in enterprise software buying. It maps vendors across two axes, completeness of vision and ability to execute, and places them in four quadrants: Leaders, Challengers, Visionaries, and Niche Players. For procurement teams and senior marketers, it offers a starting point for…
The Gartner Marketing Symposium 2025 is one of the few industry events where the agenda itself tells you something useful. Strip away the keynote theatre and the vendor floor, and what remains is a reasonably accurate map of where senior marketing leaders are spending their attention, and their budget, right now. This year’s themes cluster…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice