PLG strategies, or product-led growth strategies, are go-to-market approaches where the product itself drives user acquisition, expansion, and retention rather than relying primarily on sales or marketing teams to carry that load. The product becomes the primary growth engine, and every feature, onboarding flow, and usage moment is designed with commercial outcomes in mind. When…
Brand key performance indicators are the metrics you use to track whether your brand is doing what you need it to do commercially, not just whether it looks healthy on a dashboard. The best brand KPIs sit at the intersection of perception and performance: they measure how your audience thinks and feels about your brand,…
Brand marketing metrics are the measurements used to track how well a brand is performing across awareness, perception, loyalty, and commercial impact. The problem is not a shortage of metrics. The problem is that most organisations measure what is easy to count rather than what actually matters to the business. After two decades running agencies…
Channel partner recruitment is the process of identifying, approaching, and onboarding third-party businesses that will sell, distribute, or promote your products or services on your behalf. Done well, it extends your commercial reach without proportionally expanding your headcount or cost base. Done poorly, it creates a roster of inactive partners who consume enablement resources and…
B2B market sizing is the process of estimating the total addressable opportunity for your product or service, then layering in realistic assumptions about what you can actually win. Done well, it tells you whether a market is worth entering, how to prioritise sales resources, and where your growth ceiling sits. Done badly, it gives you…
Brand marketing KPIs are the metrics used to measure whether your brand is building the kind of recognition, preference, and trust that eventually converts into commercial growth. The challenge is that most organisations either measure too little, because brand is “hard to quantify,” or measure too much, tracking every available data point without a clear…
Product-led growth is a go-to-market strategy where the product itself drives acquisition, retention, and expansion. Instead of relying on a sales team to open doors, the product gets into users’ hands first, often for free, and the value it delivers does the convincing. It sounds elegant. And when it works, it genuinely is. But most…
A product-led growth motion is a go-to-market approach where the product itself is the primary driver of acquisition, conversion, and expansion. Instead of routing every prospect through a sales team, the product does the heavy lifting: users try it, see value, and either convert themselves or create the conditions for a commercial conversation. That sounds…
Brand sentiment is a KPI, but not in the way most teams treat it. It measures directional perception across a population, which makes it a useful indicator of brand health, but a poor substitute for commercial accountability. When sentiment is tracked consistently, in context, and alongside metrics that connect to revenue, it earns its place…
The OpenView SaaS Benchmarks report is one of the most referenced datasets in B2B software. It covers growth rates, net revenue retention, CAC payback periods, and go-to-market efficiency across hundreds of SaaS companies at different stages. If you run a SaaS business, or advise one, it is worth understanding what the benchmarks actually measure, where…
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