Relational NPS is a measure of overall customer sentiment collected at regular intervals, typically quarterly or annually, rather than after a specific interaction. It asks customers how likely they are to recommend your company as a whole, giving you a read on the health of the relationship over time rather than a reaction to a…
A work newsletter is only as useful as the number of people who open it and do something with what they find inside. Most internal and external newsletters fail not because the idea is wrong, but because the content is built around what the sender wants to say rather than what the reader wants to…
Video recording in live streaming software works best when you treat the setup as a production decision, not a technical afterthought. The platforms are capable. The variables that cause problems , inconsistent audio, dropped frames, unusable recordings , almost always trace back to configuration choices made before the stream starts. Whether you are recording for…
AI funnel insights connect marketing activity to business outcomes by identifying which touchpoints, audience segments, and content interactions actually move revenue, not just traffic or engagement metrics. The connection is direct: AI surfaces patterns across large datasets that human analysts would miss or take weeks to find, and it does so at the speed decisions…
Traditional search rankings and AI search results operate on fundamentally different logic. Where Google’s ten blue links rank pages by authority and relevance signals, AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews synthesise answers from multiple sources and surface citations, not positions. The implication for marketers is significant: ranking first in traditional search…
Consumer packaged goods advertising operates on a simple but brutal logic: brands that consistently invest in visibility grow, and brands that go quiet lose ground to competitors who do not. CPG is one of the few categories where the relationship between advertising investment, mental availability, and market share is well-documented across decades of real-world evidence….
TV advertising costs range from a few thousand dollars for local cable spots to several million for prime-time network placements. A 30-second local cable ad might cost $500 to $5,000. A 30-second national network spot in prime time typically runs $100,000 to $400,000. A Super Bowl slot sits above $7 million. The range is that…
Government customer experience sits at an unusual intersection: the people using public services have no choice about using them, and the organisations delivering them have no commercial incentive to improve. That combination produces some of the most consistently poor service experiences in any economy, not because public servants are incompetent, but because the structural conditions…
Behavioral health digital marketing sits at the intersection of strict regulatory constraints, high-stakes patient decisions, and an advertising ecosystem that was not built with your audience in mind. Done well, it connects people in genuine distress with the right treatment options at the right moment. Done poorly, it burns budget on clicks that never convert,…
The executive coaching and leadership development market is worth somewhere north of $20 billion globally, and it is growing. That figure should prompt a question before it prompts admiration: what exactly is being bought? For senior marketers weighing whether to invest in coaching, whether to position themselves as coaches, or whether to integrate leadership development…
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