When a company the size of Luxottica posts a Senior Public Relations Manager role on LinkedIn, it is not just filling a seat. It is signalling something about how the business thinks about communications, reputation, and the kind of talent it believes can carry both. If you are in PR and you want to understand…
Corporate social responsibility communication works when the actions behind it are real and the messaging is proportionate to those actions. It fails, often badly, when the communication exceeds the commitment, when the story is bigger than the substance, and when brands treat social causes as a brand positioning exercise dressed up as ethics. That gap…
Brand positioning is the strategic layer that sits between your business goals and everything your marketing actually says. Get it right, and your communications feel coherent, credible, and commercially purposeful. Get it wrong, and you end up with messaging that sounds fine in isolation but adds up to nothing. The connection between positioning and communications…
Effective client communication for internet marketing agencies comes down to one thing: making clients feel informed without making them feel managed. Agencies that get this right retain clients longer, avoid scope disputes, and grow through referrals. Agencies that get it wrong spend their time firefighting instead of doing the work. Most communication failures in agency…
Integrated advertising, promotion, and marketing communications is the practice of aligning every channel, message, and customer touchpoint into a single, coherent commercial effort. Done properly, it means your paid media, your PR, your sales collateral, your email, and your in-store experience are all telling the same story, to the right people, at the right moment…
Thought leadership communication fails not because the ideas are weak, but because the communication is. Most executives and marketers have genuine expertise worth sharing, but they package it in ways that signal effort rather than substance, producing content that looks credible from a distance and says very little up close. The gap between having a…
Situational crisis communication theory holds that the right crisis response depends on the type of crisis you are facing and how much responsibility your organisation is perceived to bear for it. Get that match wrong and your response makes things worse, not better. The framework, developed by W. Timothy Coombs, gives communicators a structured way…
Crisis communication management is the process of preparing for, responding to, and recovering from events that threaten an organisation’s reputation, operations, or stakeholder trust. Done well, it limits damage and preserves credibility. Done poorly, it turns a manageable problem into a defining failure. Most organisations treat crisis communication as something to figure out when the…
Persuasive communication is the craft of changing what someone thinks, feels, or does through words, structure, and timing. It works when the message is built around the audience’s existing beliefs and motivations, not around what the sender wants to say. Most marketing fails at persuasion not because the creative is weak, but because the communication…
A marketing communication plan is a structured document that defines what you’re communicating, to whom, through which channels, and when. Done well, it aligns your team, keeps campaigns coherent, and gives you something to measure against. Done badly, it becomes a deck that sits in a shared drive and influences nothing. The difference between the…
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