A franchise marketing plan has to solve two problems at once: protecting brand consistency across every location while giving individual franchisees enough flexibility to compete in their local market. Most franchise systems fail at one or the other, and the ones that fail at both usually have a plan that looks thorough on paper but…
A corporate and business unit marketing framework defines how marketing accountability, budget, messaging, and strategy are divided between a central corporate function and the individual business units operating beneath it. In B2B tech companies specifically, getting this structure wrong is one of the most reliable ways to waste significant marketing budget while producing work that…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice