Multichannel attribution is the process of assigning credit for a conversion across the multiple touchpoints a customer interacted with before buying. Done well, it tells you which channels are genuinely contributing to revenue. Done badly, which is most of the time, it tells you a story that flatters your last click and quietly buries everything…
Social media attribution is the process of connecting social media activity to business outcomes, typically revenue, leads, or conversions. Most businesses do it badly, not because the tools are inadequate, but because the model they’re using to interpret those tools is wrong from the start. The problem is not that social media is unmeasurable. The…
Video KPIs are the metrics you use to measure whether your video content is working: views, watch time, completion rate, click-through rate, and downstream conversions. The problem is that most video reporting stops at the surface, counting impressions and completions while staying carefully silent on whether any of it moved the business forward. Getting video…
SaaS KPI benchmarks give you a reference point for whether your numbers are competitive, concerning, or genuinely strong. The most widely tracked metrics include monthly recurring revenue growth, customer acquisition cost, lifetime value, churn rate, and net revenue retention, with acceptable ranges varying significantly by company stage, market segment, and go-to-market motion. The problem is…
Activation metrics measure the point at which a new user or prospect takes the action that signals genuine product or service engagement, not just passive awareness. They sit between acquisition and retention in the customer lifecycle, and they are among the most commercially important numbers a marketing team can track. Most teams either skip them…
Content performance KPIs are the metrics you use to judge whether your content is working. The problem is that most teams measure the wrong things, report numbers that look healthy, and never stop to ask whether any of it is moving the business forward. Pageviews are not a business outcome. Neither is time on page….
Sales and marketing alignment is not a culture problem. It is a measurement problem. When both teams are held accountable to different numbers, they will always interpret the same situation differently, and the arguments about lead quality, follow-up speed, and conversion rates will never stop. The metrics that prove alignment are not complicated, but most…
David Skok’s SaaS Metrics framework, updated in what practitioners now call SaaS Metrics 2.0, gives marketers and founders a coherent way to think about customer economics: how much it costs to acquire a customer, how much that customer is worth over time, and how long before the business gets its money back. These three numbers,…
Customer experience measurement is the practice of capturing, tracking, and interpreting signals that indicate how customers feel about their interactions with your business, and using those signals to make decisions. Done well, it connects experience quality directly to commercial outcomes. Done poorly, it produces dashboards full of scores that nobody acts on and nobody trusts….
Spend analytics technology gives marketing teams a structured view of where budget is going, how it is performing, and where the gaps are between investment and return. At its best, it replaces gut feel and spreadsheet archaeology with clean, queryable data that supports faster, better commercial decisions. At its worst, it becomes another dashboard nobody…
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