Product analytics is the discipline of measuring how users interact with a product, not just how they arrive at it. Where web analytics tells you that 10,000 people visited your pricing page, product analytics tells you how many of them clicked the comparison table, how long they spent on each tier, and at what point…
Product analytics is the practice of measuring how users interact with a product, tracking behaviour across features, flows, and sessions to understand what drives engagement, retention, and revenue. Done well, it closes the gap between what marketing promises and what the product actually delivers. Done poorly, it produces dashboards full of activity data that nobody…
Twitch analytics gives streamers and marketers a structured view of audience behaviour, content performance, and channel growth across live and recorded content. The platform’s native dashboard surfaces metrics like concurrent viewers, follower growth, chat activity, and subscriber trends, giving you enough data to make informed decisions about content strategy without needing a third-party tool to…
Twitch analytics give you a real-time picture of how your content or sponsorship is performing on the platform: who is watching, for how long, where they came from, and how they behave during a stream. For brands and creators who treat Twitch as a serious channel, these metrics are the difference between informed decisions and…
Bing Analytics is not a single product. It is a collection of tools Microsoft has built around its advertising and search ecosystem, most notably Microsoft Clarity for behavioural analytics and the reporting suite inside Microsoft Advertising. Together, they give marketers a view of traffic, audience behaviour, and campaign performance that sits entirely outside the Google…
Bing Analytics refers to the suite of measurement tools Microsoft provides through Bing Webmaster Tools and the Microsoft Clarity platform, giving marketers visibility into organic search performance, user behaviour, and site engagement for traffic arriving via Bing and Microsoft’s wider search network. Most marketers treat it as an afterthought. That’s a mistake, particularly if you’re…
KPI metrics are the numbers a business agrees to track in order to judge whether its marketing is working. The problem is that most organisations pick them badly, track them in isolation, and then wonder why the data never quite explains what happened in the market. A KPI is only as useful as the decision…
KPI metrics are the measurements a business uses to track progress toward its most important commercial objectives. The word “key” is doing a lot of heavy lifting in that definition, because most organisations are not measuring key performance indicators at all. They are measuring convenient ones. The difference between a metric and a KPI is…
Website hits in Google Analytics refers to the data interactions your site sends to Google’s servers, including pageviews, events, session data, and user behaviour signals. In practice, most marketers use “hits” loosely to mean traffic volume, but the distinction matters because different hit types tell you fundamentally different things about what is happening on your…
Website hits in Google Analytics refer to the interactions your site sends to GA’s servers, including pageviews, events, transactions, and session data. In GA4, the older concept of “hits” has been replaced by an event-based model where every interaction, from a page load to a button click, is recorded as an event. Understanding what these…
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