Point of care advertising places brand messages in clinical settings, at the exact moment patients and healthcare providers are making treatment decisions. It works because the context is irreplaceable: a patient sitting in a waiting room or exam room is not scrolling past your ad. They are present, attentive, and often already thinking about the…
Businesses use cognitive biases by designing environments, messages, and choices that align with how the human brain actually makes decisions rather than how we assume it does. The brain takes shortcuts constantly, and those shortcuts are predictable. Anchor a price high enough and a lower price feels like relief. Frame a product as scarce and…
A marketing strategy workshop works when it produces decisions, not just discussion. The format is simple: bring the right people into a structured session, give them a clear problem to solve, and leave with documented outputs that can drive action. Most workshops fail because they skip one of those three things. Getting this right takes…
Market survey techniques are the structured methods businesses use to collect information directly from target audiences, customers, or markets, covering everything from online questionnaires to in-depth interviews and observational research. The technique you choose shapes the quality of data you get, which shapes the quality of the decisions you make. Most organisations pick a technique…
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