A PR strategy template gives you a repeatable structure for planning, executing, and measuring public relations activity against real business objectives. The best ones are short, specific, and built around outcomes rather than outputs. If your current template is mostly a list of tactics with a media list attached, it is a plan for activity,…
The science of persuasion is the study of why people say yes. Robert Cialdini’s six principles, reciprocity, commitment, social proof, authority, liking, and scarcity, remain the most widely cited framework in marketing psychology. But knowing the principles and applying them with discipline are very different things. Most marketers treat persuasion science like a checklist. Slap…
An audience profile is a structured description of the people most likely to buy from you, built from real behavioural, demographic, and psychographic data. Done well, it tells you not just who your customer is, but why they buy, what holds them back, and where you can reach them before a competitor does. Done badly,…
Opt out advertising is a model where audiences are shown ads by default and must actively choose to remove themselves from that exposure. It flips the traditional opt-in logic and, when applied thoughtfully, produces higher reach numbers and more consistent brand exposure across a campaign cycle. The debate around it sits at the intersection of…
Persona creation is the process of building semi-fictional profiles of your target customers, grounded in real data and behavioural research, to guide decisions across messaging, channel selection, product positioning, and go-to-market planning. Done well, it sharpens everything downstream. Done badly, it produces laminated posters of fictional people named “Marketing Mary” that get pinned to office…
An integrated media strategy is a coordinated approach to planning, buying, and measuring media across channels so that each channel reinforces the others rather than operating in isolation. Done well, it means your paid search, social, video, and content investments work as a system. Done poorly, and it is just a collection of channel plans…
Persuasion is the science of moving people from one mental state to another, from uncertain to confident, from browsing to buying, from indifferent to engaged. It draws on psychology, structure, timing, and trust. When it works, it looks effortless. When it fails, it usually fails because someone treated it as a shortcut rather than a…
Content promotion is the work you do after publishing to get your content in front of the right people. Without it, even well-researched, well-written content sits unread. The problem is not that marketers ignore promotion. It is that most promotion efforts are scattered, habitual, and disconnected from any clear distribution logic. Most teams publish and…
Facebook advertising strategy, done well, is not about squeezing more out of the people already looking for you. It is about reaching people who were not looking at all, and making them want what you have. Most advertisers get this backwards, and it costs them more than they realise. The platform gives you the targeting…
A pull approach in marketing means creating conditions where customers seek you out, rather than interrupting them until they relent. Instead of pushing messages at audiences who haven’t asked for them, pull marketing builds relevance, trust, and demand over time, so that when a buying moment arrives, your brand is already in the frame. That…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice