A competitor analysis table is a structured comparison framework that maps your competitors across a defined set of dimensions, typically covering positioning, pricing, product, channels, and messaging, so you can identify gaps, spot patterns, and make sharper strategic decisions. Done well, it turns scattered intelligence into a single reference point your whole team can work…
B2B marketing budgets are consistently under-resourced, poorly allocated, and rarely built on a clear commercial logic. Most B2B companies spend somewhere between 5% and 10% of revenue on marketing, but the number itself matters far less than what it funds and why. A well-allocated budget of 5% will outperform a bloated one of 12% almost…
International market entry is the process of expanding a business into a new country or region, typically involving decisions about product fit, channel strategy, pricing, and local execution. Most brands treat it as a logistics problem. The ones that fail almost always treat it as a marketing problem. The ones that succeed treat it as…
Differentiation is not something you find after enough workshops. It is something you choose, defend, and build around. The brands that get this right do not stumble onto a positioning that works. They make a deliberate decision about what they will stand for, and then they have the discipline to hold that line when the…
A double funnel marketing strategy runs two parallel funnels simultaneously: one focused on capturing existing demand from buyers already in-market, and a second focused on creating future demand among buyers who are not yet looking. Most B2B companies run only the first and call it a full-funnel strategy. It is not. The distinction matters because…
Persuasive writing works when it aligns what you say with how your reader already thinks, feels, and decides. The elements that make writing persuasive are not stylistic tricks. They are structural choices: clarity of argument, specificity of claim, emotional resonance, credibility signals, and a clear path to action. Get those right and the writing does…
A customer review strategy is a structured approach to generating, managing, and activating customer feedback as a commercial asset. Done well, it reduces acquisition cost, improves conversion, and surfaces product and service intelligence that most brands are otherwise paying consultants to guess at. Most businesses treat reviews as something that happens to them. The ones…
Central and peripheral routes to persuasion describe two distinct mental pathways people use when processing messages and making decisions. The central route involves careful, active evaluation of arguments, while the peripheral route relies on mental shortcuts, cues, and surface signals. Understanding which route your audience is using at any given moment is one of the…
A B2B buying committee is the group of people inside an organisation who collectively evaluate, influence, and approve a purchase decision. In most mid-market and enterprise deals, this group is larger than sellers expect, more fragmented than buyers admit, and almost never aligned in the way your sales deck assumes. Understanding how buying committees actually…
Persuasion is not a single thing. It operates through several distinct mechanisms, and the most effective marketers know which one they are using and why. Rational argument, emotional resonance, social proof, authority, reciprocity, and identity are all forms of persuasion, and they work through different psychological routes, at different stages of the buying process, for…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice