Medtech marketing strategy is the commercial framework that connects a medical technology product to the clinicians, procurement teams, and patients who need it. Done well, it aligns clinical evidence, market access, and demand generation into a coherent plan that drives adoption, not just awareness. Done poorly, it produces expensive brochures that gather dust in hospital…
Statistical significance in marketing is a measure of confidence that a result you’re seeing in a test is real, not random noise. When a result is statistically significant, it means the probability of that result occurring by chance alone falls below a threshold you’ve set in advance, typically 95% confidence or a p-value below 0.05….
Marketing effectiveness metrics are the specific measurements that tell you whether your marketing is producing real business outcomes, not just activity. The challenge is not finding metrics to track. It is knowing which ones are worth tracking and what they are actually telling you when you look at them. Most marketing teams are not short…
A four phase strategy development process moves from diagnosis to execution in a structured sequence: define the problem, analyse the landscape, build the strategic response, and operationalise it into a plan with owners and timelines. Done properly, it stops teams from jumping to tactics before they understand what they are actually trying to solve. Most…
Consultant due diligence is the process of verifying a consultant’s credentials, track record, working style, and commercial fit before you engage them. Done properly, it takes a few hours. Done poorly, or skipped entirely, it can cost you months of wasted budget, a team that’s lost confidence in leadership, and a client relationship that never…
Merger acquisition integration is the process of combining two organisations after a deal closes, aligning systems, teams, brands, and go-to-market strategies so the combined entity functions as one. Most integration plans get the operational side right and leave marketing to figure itself out. That is where value gets destroyed. Not in the deal itself, but…
Media strategy consulting is the practice of advising businesses on how to allocate, plan, and evaluate their paid and organic media investments. A media strategy consultant sits outside the day-to-day execution and asks the harder question: is this money working, and would it work harder somewhere else? Done well, it is one of the most…
The future of marketing in 2025 is not a single trend. It is a set of structural shifts colliding at once: AI changing how content gets made and found, audiences fragmenting across more surfaces than any one team can cover, and a growing gap between brands that understand what drives growth and brands that are…
Message testing is the process of exposing target audiences to candidate messages before launch and measuring which versions resonate, which fall flat, and why. Done well, it tells you whether the words you have chosen to represent your product will actually move the people you need to move. Most teams skip it, or run it…
Marketing impact measurement is the process of connecting marketing activity to business outcomes, not just tracking the activity itself. Done properly, it tells you whether your marketing is generating revenue, changing behaviour, or shifting competitive position. Done poorly, it tells you how many people clicked something, and mistakes that for proof that something worked. Most…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice