AlphaSense is an AI-powered market intelligence platform that aggregates earnings transcripts, analyst reports, regulatory filings, broker research, and news into a single searchable environment. For competitive intelligence work, it reduces the time spent hunting across disparate sources and surfaces signals that most teams would otherwise miss entirely. Whether it earns a place in your research…
AlphaSense is a market intelligence platform built around a single premise: the information you need to make better strategic decisions already exists, it’s just buried in earnings calls, regulatory filings, broker research, and trade press that most teams don’t have time to read. The platform uses AI-powered search to surface signals across those sources in…
Software pricing strategies determine how a product is positioned, who buys it, and whether the business model is sustainable long-term. The right approach depends on your customer segment, competitive environment, and the value your product genuinely delivers, not on what your competitors charge or what feels intuitive at launch. Most software companies get pricing wrong…
The Porter Five Forces model is a framework for analysing the competitive structure of an industry by examining five pressures: competitive rivalry, the threat of new entrants, the threat of substitutes, the bargaining power of suppliers, and the bargaining power of buyers. Used properly, it gives marketers and strategists a structured way to assess where…
Reducing customer churn means identifying why customers leave and removing those reasons before they become decisions. The most effective churn reduction programmes do not start with marketing campaigns or win-back emails. They start with an honest look at what the product, service, or experience is actually delivering, and where it falls short of what was…
The sales intelligence market covers platforms and data services that help commercial teams identify, prioritise, and engage prospects using enriched company and contact data. It has grown from a niche tooling category into a core part of how B2B organisations build their go-to-market stack, with providers ranging from established players like ZoomInfo and Cognism to…
Lead nurturing measurement fails most businesses not because they track too little, but because they track the wrong things with too much confidence. Open rates, click-throughs, and email engagement scores feel like progress, but they are activity metrics dressed up as outcome metrics, and the distinction matters enormously when you are trying to understand whether…
Demand generation is the discipline of creating awareness, interest, and intent among people who are not yet in your market. Done well, it fills your pipeline with future buyers before they start searching. Done poorly, it produces activity metrics that look convincing in a deck and disappear from memory the moment you check revenue. Most…
Native advertising technology is the infrastructure that powers ads designed to match the form and function of the content around them. At its best, it lets brands reach audiences in context, without the friction of a banner that screams “ignore me.” At its worst, it becomes a system for manufacturing the appearance of editorial credibility…
SaaS marketing KPIs are the metrics your team uses to track whether marketing is contributing to pipeline, revenue, and retention, not just generating activity. The problem is that most SaaS companies track the wrong ones, or track the right ones in isolation, and end up optimising for numbers that look good in dashboards but have…
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