The 4Ps of marketing, Product, Price, Place, and Promotion, form the foundational framework for how a company brings an offer to market. Developed by E. Jerome McCarthy in the 1960s and popularised through Philip Kotler’s work, the model gives marketers a structured way to think about every variable they can control. It is not complicated….
The 4Ps of marketing, Product, Price, Place, and Promotion, are the foundational framework for how a business takes something to market. Developed by E. Jerome McCarthy in the early 1960s and popularised by Philip Kotler, the model gives marketers a structured way to think about every commercial decision that shapes how an offer reaches a…
A personal website is one of the few go-to-market assets you own outright. No algorithm decides who sees it. No platform can deprecate your reach overnight. No employer can take it with them when they leave. And yet most personal websites are either absent, embarrassingly thin, or built once and quietly abandoned, which tells you…
A personal website is a standalone digital presence you control entirely, separate from any employer, platform, or social network. For senior marketers, it is the only channel where your positioning, your work, and your credibility exist on your terms, with no algorithm deciding who sees it. Most senior marketers either do not have one or…
Social signals are the behavioural cues your audience leaves across social platforms: shares, comments, saves, mentions, follower growth, and the conversations happening around your brand whether you are part of them or not. They are not a strategy. They are intelligence, and most brands are either ignoring them or misreading them entirely. Used well, social…
Chase does not offer a native keyword search that lets you sort transactions alphabetically or filter by arbitrary text strings the way a spreadsheet would. What it does offer is a search bar within the transaction history view on both the mobile app and the desktop site, which functions more like a filter than a…
You can search Chase transactions by keyword using the search bar in the Chase mobile app or online banking portal. Type any word, merchant name, or category into the search field and Chase will filter your transaction history to show matching results. It is not a true sort function, but it is close enough for…
Indirect marketing is any activity that builds awareness, trust, or preference without making a direct sales pitch. Instead of asking someone to buy, it creates the conditions under which buying becomes more likely. Content, PR, sponsorship, word of mouth, creator partnerships, and community all fall under this umbrella. They work in the background, shaping how…
Churn is the rate at which customers stop doing business with you over a given period. It is typically expressed as a percentage of your total customer base lost within a defined timeframe, whether that is monthly, quarterly, or annually. A business losing 5% of its customers every month is not just losing revenue today,…
Churn is the rate at which customers stop doing business with you over a given period. Expressed as a percentage, it divides the number of customers lost during a period by the number you had at the start of that period. Simple to calculate, often uncomfortable to look at, and almost always more revealing than…
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