Field marketing strategy is the discipline of putting your brand, your people, and your message in front of prospects and customers in physical or highly contextual settings, with the specific aim of accelerating pipeline and deepening commercial relationships. Done well, it creates the kind of direct, high-trust exposure that digital channels struggle to replicate. Done…
Strategic inbound marketing is the practice of building systems that attract, qualify, and convert prospects through content and experience, rather than interruption. Done well, it compounds over time. Done badly, it produces a lot of activity and very little revenue. Most companies do it badly. Not because they lack the tools or the budget, but…
The Marketing Week Mini MBA is a structured online programme built around Mark Ritson’s approach to marketing strategy. It covers brand, segmentation, positioning, and planning across roughly 30 hours of content, and it has become one of the most talked-about professional development options for working marketers who want rigorous strategic grounding without a two-year commitment….
You can find out competitor website traffic in minutes using tools like Semrush, Similarweb, or Ahrefs. Enter a domain, pull the traffic estimate, and you have a number. The harder question is what to do with it. Traffic estimates are approximations built on modelled data, not server logs. They are useful as directional signals, not…
Content industry trends in November 2025 reflect a market that has spent the past two years absorbing AI-generated volume and is now quietly correcting for it. The shift is not dramatic, but it is directional: brands that flooded channels with cheap content are pulling back, and the ones investing in editorial quality, audience specificity, and…
Shortform content is any piece of content designed to be consumed quickly, typically under 60 seconds for video or under 300 words for text. It dominates social feeds, drives platform growth, and generates enormous engagement numbers. Whether it drives meaningful business outcomes is a more complicated question, and one most marketing teams are not asking…
The Amazon Macy’s advertising deal is a commercial arrangement that lets Macy’s tap Amazon’s advertising infrastructure to reach shoppers across Amazon’s owned properties and publisher network. On the surface it looks like a media buy. Look closer and it tells you something more interesting about where retail go-to-market strategy is heading. For senior marketers, the…
Audience segmentation in digital marketing is the process of dividing your target market into distinct groups based on shared characteristics, so you can deliver more relevant messages, to the right people, through the right channels. Done well, it is one of the highest-leverage activities in marketing. Done poorly, it is an elaborate way to waste…
Competitors web traffic data tells you how much attention a rival is pulling from the market, which pages are doing the work, and where your own visibility is weak by comparison. It is one of the most accessible forms of competitive intelligence available, and most marketers are using it wrong. The tools are easy. SimilarWeb,…
Competitor traffic analysis is the process of estimating how much organic, paid, referral, and direct traffic your competitors are receiving, and using that data to inform your own channel strategy, content priorities, and media investment. Done well, it tells you where the market is moving before you feel it in your own numbers. Done badly,…
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