PR

Strategy & Planning

Integrated Content Marketing: Why Most Programmes Fall Apart at the Seams
ByKeith Lacy March 30, 2026

Integrated content marketing means coordinating content strategy, production, distribution, and measurement across channels and teams so that every piece of work reinforces a consistent commercial objective. In practice, most organisations are doing something closer to parallel content marketing: multiple teams producing content simultaneously, with minimal coordination and no shared definition of what success looks like….

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Strategy & Planning

Price Increase Letter to Customers: What to Say and What to Skip
ByKeith Lacy March 30, 2026

A price increase letter to customers is a formal communication that explains a pricing change, gives customers enough notice to adjust, and frames the increase in a way that protects the relationship. Done well, it reduces churn, maintains trust, and occasionally even strengthens loyalty. Done badly, it accelerates the exit of customers who were already…

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Strategy & Planning

Self-Serve TV Advertising: Premium Streaming Inventory Without the Agency Tax
ByKeith Lacy March 30, 2026

Self-serve TV advertising platforms now give brands direct access to premium streaming inventory across connected TV and video-on-demand environments, without a media agency sitting in the middle taking a margin. The mechanics are straightforward: you set your audience parameters, upload your creative, define your budget, and buy impressions against verified premium content programmatically. What took…

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Strategy & Planning

New Product Introduction: Why Most Launches Fail Before They Start
ByKeith Lacy March 30, 2026

A new product introduction is the process of bringing a product to market for the first time, covering everything from positioning and pricing to channel selection and launch sequencing. Done well, it creates momentum that compounds. Done poorly, it burns budget, confuses the market, and leaves your sales team explaining something nobody asked for. Most…

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Business & Operations

Agency CMO: The Role Nobody Fully Prepares You For
ByKeith Lacy March 30, 2026

The agency CMO sits at a genuinely unusual intersection: part internal strategist, part external face, part commercial operator, and part talent manager. It is one of the most demanding senior marketing roles in the industry, and also one of the least discussed. Most writing about the CMO function focuses on brand-side leadership. Agency-side is a…

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Strategy & Planning

New Product Development in Pharma: The Go-To-Market Gap Nobody Talks About
ByKeith Lacy March 30, 2026

New product development in the pharmaceutical industry is one of the most expensive, regulated, and commercially complex processes in any sector. The science gets enormous attention. The marketing rarely does, and that gap costs companies more than they admit. Getting a drug or medical device from pipeline to commercial success is not just a clinical…

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Strategy & Planning

Gender Representation in Ads: What the Data Tells Brands to Do Differently
ByKeith Lacy March 30, 2026

Gender representation in advertisements shapes how audiences perceive brands, products, and themselves. When brands get it right, they build trust and expand their market. When they get it wrong, they either alienate the people they are trying to reach or, worse, they blend into a sea of performative campaigns that nobody believes. This is not…

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Acquisition & Channels

Video Content Scaling: How to Produce More Without Losing Quality
ByKeith Lacy March 30, 2026

Content scaling solutions for video marketing come down to one question: how do you produce more video without the quality dropping and the budget spiralling. The answer is not to hire more people or buy more software. It is to build a system where each piece of content does more than one job, where production…

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Strategy & Planning

Radio Advertising Prices: What You’re Paying For
ByKeith Lacy March 30, 2026

Radio advertising prices in the US typically range from $200 to $5,000 per spot, depending on market size, daypart, station format, and production quality. A 30-second spot on a major market station during morning drive can cost several thousand dollars, while the same length on a regional station in a mid-sized market might run a…

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Strategy & Planning

Programmatic Job Advertising: What Recruiters Get Wrong
ByKeith Lacy March 30, 2026

Programmatic job advertising uses automated technology to buy, place, and optimise job postings across multiple channels simultaneously, adjusting spend in real time based on performance data. Done well, it reduces cost-per-applicant, improves candidate quality, and gives talent acquisition teams the kind of spend control that job board contracts never could. Done poorly, it becomes an…

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