Jeff Walker’s Product Launch Formula is a sequenced pre-launch content system designed to build anticipation, establish authority, and convert an audience before a product goes on sale. It works by releasing a series of free videos or content pieces over several days, each addressing a specific objection or desire, before opening a short purchase window….
Customer success and customer experience are not the same function, and conflating them is one of the more expensive mistakes a growing business can make. Customer success is proactive, commercially accountable, and focused on driving specific outcomes for defined customer segments. Customer experience is the aggregate of every interaction a customer has with your brand,…
B2B product marketing is the discipline that connects what a product does to why a specific buyer should care. Done well, it shapes positioning, equips sales, and creates the conditions for commercial growth. Done poorly, it produces polished decks that nobody uses and messaging that sounds impressive but moves nothing. Most B2B companies have a…
An end-to-end content strategy connects every stage of the content process, from audience research and editorial planning through to production, distribution, measurement, and iteration. It is not a content calendar, a tone of voice document, or a list of blog topics. It is the full operating system that determines whether content earns its place in…
Marketing automation for nonprofits is the practice of using software to send the right message to the right donor, volunteer, or supporter at the right moment, without requiring manual effort every time. Done well, it lets a small team punch well above its weight. Done poorly, it becomes another tool that sends emails nobody reads….
Disability representation in advertising is the deliberate inclusion of people with physical, sensory, cognitive, or invisible disabilities in brand communications, not as a charitable gesture, but as an accurate reflection of who is actually buying. Around one in six people globally lives with some form of disability, which makes the near-absence of disabled people in…
Reputation management in public relations is the practice of shaping, protecting, and recovering the public perception of an organisation through deliberate communication strategy, stakeholder engagement, and consistent messaging across every channel that matters. Done well, it is less about spin and more about alignment: what you say, what you do, and how those two things…
Demand forecasting for a new product is the process of estimating how much of that product the market will buy, over a defined period, before you have real sales data to work with. Done well, it gives you a defensible basis for budget decisions, channel selection, and go-to-market sequencing. Done badly, it gives you a…
Local TV advertising prices typically range from $200 to $1,500 per 30-second spot, depending on market size, daypart, and the station’s audience ratings. In major metros like Chicago or Dallas, prime-time rates can push well past $5,000 per spot. In smaller markets, you can run a respectable schedule for a few hundred dollars a week….
Programmatic advertising for e-commerce is the automated buying and selling of digital ad inventory across display, video, connected TV, and native channels, using real-time bidding and audience data to reach shoppers at scale. For e-commerce brands, the strongest programmatic options combine prospecting reach with retargeting precision, typically running across demand-side platforms like The Trade Desk,…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice