A closed loop customer experience is a system where customer feedback is collected, acted on, and followed up with the customer who gave it. Not filed away. Not averaged into a dashboard. Acted on, specifically, with the individual who flagged the issue. It is the difference between a company that tracks dissatisfaction and one that…
Pricing strategies and business models are inseparable. Choose a pricing approach that conflicts with how your business actually creates and delivers value, and you will either leave money on the table or push customers away before they understand what you are selling. The right pricing structure reflects your cost base, your customer’s perceived value, and…
In-house vs agency affiliate programs is a structural decision that shapes how much you pay, how fast you grow, and how much control you keep over your affiliate channel. Run it in-house and you own the relationships, the data, and the margin. Run it through an agency and you buy speed, expertise, and infrastructure, but…
Promotion and advertising are not the same thing, and treating them as interchangeable is one of the most common strategic errors I see in marketing plans. Advertising is a paid channel: you buy media, you reach an audience, you pay per exposure or click. Promotion is broader: it covers every activity designed to stimulate demand,…
Product pricing strategy is the decision framework a business uses to set prices that reflect value, cover costs, and position the product competitively in its market. Done well, it is one of the highest-leverage commercial decisions a marketing team can influence. Done poorly, it quietly destroys margin, confuses buyers, and undermines everything else you are…
Robert Cialdini’s six principles of persuasion, first published in Influence: The Psychology of Persuasion in 1984, remain among the most practically useful frameworks in marketing. Reciprocity, commitment and consistency, social proof, authority, liking, and scarcity describe how people actually make decisions, not how we wish they would. The problem is not the framework. The problem…
The six steps in the decision-making process are: recognise a problem or need, gather information, evaluate the available options, make a choice, act on that choice, and review the outcome. That sequence applies whether someone is buying enterprise software or choosing a new supplier, and understanding where buyers are in it tells you more about…
Bad press is good press when it generates awareness that paid media cannot buy, forces a brand into public conversation, and compels audiences to form an opinion. The premise sounds like a rationalization for crisis management failures, but the commercial logic is harder to dismiss than most marketers want to admit. Not all negative coverage…
A new product launch marketing strategy is the coordinated plan that determines who you reach, when you reach them, and how you create enough momentum to turn initial interest into sustained commercial traction. Done well, it compresses the time between product availability and profitable volume. Done poorly, it burns budget on awareness that never converts…
Launching multiple products simultaneously is one of the most common strategic mistakes I see startups make. The instinct makes sense on paper: spread risk, test multiple bets, move fast. In practice, it almost always means spreading resources too thin, muddying your market positioning, and giving none of your products the focused attention they need to…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice