Stephanie Jones Public Relations sits at the intersection of a question the industry rarely asks directly: what does good PR judgement look like in practice, and how do you recognise it before you need it? The answer is not found in coverage volumes or media lists. It is found in the quality of decisions made…
A social entrepreneur is someone who builds a business or organisation around a social, environmental, or community mission, using commercial tools to create change rather than just profit. The marketing challenge is distinct: you are not selling features or price points, you are selling a reason to believe. That distinction matters more than most social…
A social entrepreneur is someone who builds a business, organisation, or initiative primarily to create social, environmental, or community impact, while also generating enough commercial sustainability to keep operating. The distinction from traditional entrepreneurship is not about passion or purpose, it is about where value creation is directed. Social entrepreneurs are not charities waiting for…
The Moz affiliate programme pays a 20% recurring commission on Moz Pro subscriptions referred through your unique link, tracked via a 90-day cookie window. For content publishers and SEO-focused audiences, that recurring structure is the headline feature: if someone you refer stays subscribed for 12 months, you earn on every renewal, not just the first…
The Moz affiliate program pays a 20% recurring commission on referred subscriptions, with cookies lasting 90 days and payouts processed through Impact. For marketers and content publishers operating in the SEO tools space, it sits in a small category of software affiliate programs that offer both recurring revenue and a product with genuine market credibility….
Advertisement is pronounced either “ad-VER-tise-ment” (American English) or “ad-ver-TISE-ment” (British English), with the stress falling on different syllables depending on regional convention. Neither is incorrect. Both are in wide use by professionals working at the highest levels of the industry. But the more interesting question is not which pronunciation is right. It is what the…
“Advertisement” is pronounced differently depending on where you trained, where you work, and sometimes who you’re trying to impress. In British English, the stress falls on the second syllable: ad-VER-tise-ment. In American English, it lands on the third: ad-ver-TISE-ment. Neither is wrong. But which one you use, and when, says something about how you position…
Promotional advertising is any paid or earned communication designed to stimulate a short-term response, whether that’s a purchase, a trial, a sign-up, or a visit. It sits at the sharp end of the marketing mix, where the pressure to show immediate numbers is highest and the temptation to over-rely on it is strongest. Done well,…
An SEO book is only as useful as the practitioner reading it. The best ones don’t teach you to chase algorithms, they teach you to think clearly about search, content, and how people actually find things online. This shortlist covers the books that have shaped how serious marketers approach SEO, with some honest commentary on…
Promotional advertising drives short-term sales by offering an incentive, a discount, a deadline, or a reason to act now rather than later. Done well, it moves volume, clears inventory, and accelerates decisions that were already forming. Done badly, it trains customers to wait, compresses margins, and quietly erodes the brand equity that took years to…
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