Productivity

Strategy & Planning

Digital Marketing Productivity Metrics That Move the Needle
ByKeith Lacy April 5, 2026

Digital marketing productivity metrics in 2025 are not a measurement problem. They are a prioritisation problem. Most marketing teams are tracking more than ever and deciding less than ever, because the metrics they watch were chosen for convenience, not commercial relevance. The teams that are pulling ahead are not the ones with the most sophisticated…

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Performance & Analytics

Junior Designer Productivity: Metrics That Tell You Something
ByKeith Lacy March 30, 2026

Junior marketing designer productivity metrics are the numbers you use to assess output quality, turnaround speed, revision cycles, and creative contribution from early-career designers on your team. Done well, they give managers a clear picture of where a designer is developing and where they need support. Done poorly, they become a surveillance exercise that measures…

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