Branding research is the process of gathering structured insight about how a brand is perceived, by whom, and against what alternatives. Done well, it tells you where you stand, where the gaps are, and what a credible positioning could look like. Done poorly, it produces a thick deck of charts that confirms what the client…
Brand purpose data is frequently cited as evidence that consumers reward companies for standing for something beyond profit. The numbers get repeated in presentations, agency pitches, and marketing conferences until they take on the weight of established fact. Most of them deserve more scrutiny than they get. That is not an argument against brand purpose….
Brand name research is the process of evaluating candidate names before committing to one, covering linguistic checks, trademark availability, audience perception testing, and competitive differentiation. Done well, it reduces the risk of launching a name that confuses customers, creates legal exposure, or simply fails to travel across markets. Done poorly, it creates false confidence that…
Brand research and strategy are not the same thing, and confusing them is one of the most expensive mistakes a marketing team can make. Research tells you what exists: what people think, what competitors are doing, what the category looks like right now. Strategy tells you what to do about it. The gap between those…
Checking competitors’ campaigns means systematically reviewing their paid ads, organic content, social activity, and messaging to understand where they are investing, what they are saying, and how they are positioning against you. Done properly, it gives you a working model of their strategy, not just a list of their tactics. Most marketers stop at the…
Global market research is the process of gathering and analysing information about customers, competitors, and market conditions across multiple countries or regions. Done well, it tells you not just whether demand exists in a new market, but whether your product, positioning, and pricing will hold up when local context is factored in. Most brands underinvest…
Company market research is the process of gathering structured intelligence about your market, customers, and competitive environment to inform business and marketing decisions. Done well, it reduces the number of assumptions you’re building strategy on. Done poorly, it produces decks full of data that nobody acts on and conclusions that confirm what the leadership team…
Internet market research is the practice of gathering, analysing, and applying audience, competitor, and market intelligence using online sources, from search trend tools and social listening platforms to surveys, forums, and publicly available data. Done well, it gives marketers a sharper picture of what customers want, what competitors are doing, and where genuine opportunity sits….
Competitive analysis research is the process of systematically gathering and interpreting intelligence about your competitors’ positioning, messaging, channels, and commercial behaviour, so you can make sharper strategic decisions. Done well, it doesn’t just tell you what competitors are doing. It tells you where the market is underserved, where you can credibly own something different, and…
B2B audience research is the process of systematically identifying, profiling, and understanding the buyers most likely to drive commercial growth, covering who they are, what they care about, how they make decisions, and where existing assumptions break down. Done well, it gives sales and marketing teams a shared foundation to work from. Done poorly, it…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice