Customer satisfaction research is the practice of systematically collecting and analysing feedback from customers to understand how well a product, service, or experience is meeting their expectations. Done well, it gives you a direct line into where your business is creating value and where it is quietly losing customers before they bother to complain. Most…
Competitive SEO research is the process of analysing what your rivals rank for, where they earn links, and how their content is structured, so you can identify gaps, prioritise opportunities, and build a more informed SEO strategy. Done properly, it tells you more about a market than most primary research ever will. The information is…
Marketing strategy research is the process of gathering and analysing information about your market, customers, competitors, and commercial environment before committing to a strategic direction. Done well, it reduces the risk of building campaigns on assumptions that sound plausible but turn out to be wrong. Done poorly, or skipped entirely, it leaves you optimising execution…
Persona research is the process of building structured profiles of your target customers based on real data, observed behaviour, and direct conversation. Done well, it gives product marketers a shared language for decisions about positioning, messaging, and go-to-market sequencing. Done badly, it produces a set of fictional characters that nobody references after the kick-off deck….
Qual market research is the practice of gathering non-numerical insight from people, through interviews, focus groups, ethnography, or open-ended surveys, to understand why customers behave the way they do. Where quantitative research tells you what is happening, qualitative research tells you the reasoning, emotion, and context behind it. That distinction sounds obvious. In practice, most…
Researching competitors is the process of systematically gathering intelligence on the businesses competing for your customers, your budget, and your market position. Done well, it tells you where competitors are investing, where they are vulnerable, and where they are simply making noise. Done poorly, it produces a slide deck full of screenshots that nobody acts…
Audience research is the foundation of effective content planning, not a preliminary step you complete once and file away. When you understand who you are trying to reach, what they already believe, what questions they are asking, and where they are in the buying process, every content decision that follows becomes sharper, cheaper, and more…
Customer research is the practice of gathering information directly from or about your customers to inform marketing, product, and commercial decisions. The main types span qualitative methods like interviews and focus groups, quantitative methods like surveys and usage data, and behavioural methods like session recording and A/B testing. Each type answers a different question, and…
A market analysis framework is a structured approach to gathering, organising, and interpreting information about your market so that you can make better commercial decisions. The best ones are not exhaustive research projects. They are decision-making tools that tell you where to compete, who to compete against, and what to prioritise. Most marketing teams do…
Industrial market research is the process of gathering and analysing information about buyers, competitors, demand patterns, and market conditions in manufacturing, engineering, and other capital-intensive B2B sectors. Done well, it gives commercial and marketing teams the intelligence they need to make better decisions about positioning, pricing, product development, and channel investment. Done poorly, it produces…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice