Research ROI measures the commercial return generated by investing in market research, customer insight, and audience understanding before committing budget to execution. Done properly, it is one of the highest-leverage decisions a marketing team can make. Done poorly, or skipped entirely, it is the silent reason most campaigns underperform. Most marketing teams treat research as…
The marketing ROI equation is straightforward on paper: subtract your marketing costs from the revenue those efforts generated, divide by the cost, and express the result as a percentage. What makes it complicated in practice is almost everything else, including which costs you include, which revenue you attribute, over what time period you measure, and…
CX ROI measures the financial return generated by investing in customer experience, typically expressed through improvements in retention, lifetime value, referral rates, and reduced service costs. It is not a single metric. It is a collection of commercial signals that, when read together, tell you whether your experience investments are paying off or quietly bleeding…
Loyalty program ROI is the return a business generates from its investment in structured customer retention schemes, measured against the incremental revenue, reduced churn, and increased purchase frequency those programs produce. On paper, it sounds straightforward. In practice, most businesses are measuring it wrong, and a significant number are running programs that cost more than…
Heidi Roizen is one of the most studied figures in go-to-market strategy, not because she ran a famous campaign, but because she built something more durable: a network that became a commercial asset. As a founder, operator, and later a venture partner at Threshold Ventures, Roizen turned relationship capital into business outcomes at every stage…
Digital advertising ROI is the ratio of revenue generated to money spent on paid digital channels, but the number most marketers report bears little resemblance to what is actually happening in the business. Attribution models inflate returns, last-click logic steals credit from channels that did the real work, and platform-reported ROAS has a well-documented interest…
Measuring ROI on esports event sponsorship deals is harder than most brands admit before they sign the contract. The audience is real, the engagement numbers look impressive, and the activation opportunities are genuinely creative. But the measurement frameworks most marketers apply were built for broadcast television or search advertising, and they do not translate cleanly…
Sports sponsorship ROI is one of the most contested metrics in marketing. Brands spend billions on shirt deals, stadium naming rights, and event partnerships, yet most struggle to connect that spend to measurable business outcomes. The honest answer is that most sponsorships are bought on gut feel, renewed on inertia, and justified with metrics that…
Marketing ROI analysis is the process of measuring the financial return generated by marketing activity relative to what was spent. Done well, it tells you which channels are earning their keep, which are coasting on correlation, and where reallocation would actually move the needle. Done poorly, it gives you a number that looks clean on…
ABM ROI is harder to measure than most vendors will admit, and easier to fake than most marketers will acknowledge. Account-based marketing programmes can look impressive on a dashboard while delivering almost nothing of commercial value, and the gap between reported performance and actual pipeline contribution is often wider than anyone wants to discuss openly….
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice