The science of persuasion is the study of why people say yes. Robert Cialdini’s six principles, reciprocity, commitment, social proof, authority, liking, and scarcity, remain the most widely cited framework in marketing psychology. But knowing the principles and applying them with discipline are very different things. Most marketers treat persuasion science like a checklist. Slap…
The science of persuasion is the study of how people change their minds and take action. It draws on psychology, behavioural economics, and decades of empirical research to explain why some messages land and others disappear. For marketers, understanding that science is not optional. It is the foundation on which every creative decision, media choice,…
Life science account based marketing is a targeting strategy where sales and marketing coordinate efforts around a defined set of high-value accounts, typically biopharma companies, medical device manufacturers, CROs, or health systems, rather than broadcasting to a broad market. Done well, it concentrates resources where commercial returns are highest and gives enterprise sales teams the…
Nudging in marketing is the practice of designing choices and environments so that people are more likely to behave in a particular way, without restricting their options or changing their incentives. It draws from behavioural economics and the idea that most decisions are not fully rational, and that small, deliberate changes to how options are…
Data science in digital marketing is the application of statistical modelling, machine learning, and behavioural analytics to marketing decisions, replacing gut feel with pattern recognition at scale. It changes how budgets are allocated, how audiences are segmented, how creative is tested, and how attribution is understood. Done well, it makes marketing more accountable. Done poorly,…
Neuroscience marketing applies findings from brain science to how people make purchasing decisions, process information, and form preferences. It is not a magic formula for manipulation. It is a more honest explanation of why people behave the way they do, which is often quite different from what they say in a focus group or a…
The Marketing Science Conference 2025 is one of the more commercially useful events on the calendar for anyone who wants to understand how marketing actually works, not just how it feels. It brings together researchers, practitioners, and brand-side marketers to examine evidence on effectiveness, attention, memory, and media, and the implications for video are more…
Digital marketing for life sciences operates under constraints that most marketing playbooks were not written for. Regulatory scrutiny, long buying cycles, multiple stakeholder types, and the sheer complexity of the science itself make this one of the harder go-to-market environments in B2B. Get it right and you build credibility that compounds over years. Get it…
The Marketing Science Conference 2027 arrives at a moment when video marketers are being asked to do more with less, prove more with imperfect data, and compete for attention in an environment that is noisier than at any point in the last decade. The conference, which brings together some of the sharpest minds in marketing…
Life science lead generation fails most often not because of poor targeting or weak creative, but because the commercial model underneath it is poorly designed. The buying process in pharma, biotech, medtech, and diagnostics is long, multi-stakeholder, and heavily regulated, and most lead generation programmes are built as if none of that is true. Done…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice