Cinnamon Toast Crunch advertising works because it treats a simple product as a genuinely interesting brand problem. The campaign strategy behind it, built around the idea that the cinnamon swirls are irresistible to the point of absurdity, is a masterclass in committing to a single brand truth and refusing to let it go. That consistency,…
The New Canaan Advertiser is a local print and digital publication serving New Canaan, Connecticut, a high-income suburb with a concentrated professional and executive audience. For marketers thinking about go-to-market strategy, local media like this is not a nostalgia play. It is a targeting mechanism, and in certain categories, a surprisingly sharp one. The question…
Pepsi advertising has, over seven decades, produced some of the most studied campaigns in marketing history. It has also produced some of the most expensive missteps. The brand sits in a structurally difficult position: perpetual number two in a category defined by one dominant competitor, fighting for cultural relevance in a market where cola consumption…
Cinnamon Toast Crunch advertising works because it has done something most cereal brands stopped doing decades ago: it kept the product at the centre of the story. The “Cinnadust” obsession, the taste-chasing characters, the absurdist humour that aged surprisingly well , none of it is accidental. It reflects a brand that understood its audience well…
The Fortinet CMO role sits at one of the more demanding intersections in B2B marketing: a technically complex product portfolio, a buyer who is deeply sceptical of marketing noise, and a competitive landscape where the wrong message can cost a deal worth seven figures. The person in that seat needs to be commercially sharp, technically…
Advertising for Pepsi is one of the most studied, most debated, and most misunderstood briefs in marketing history. Pepsi has never been the category leader, yet it has produced some of the most culturally significant advertising ever made, from the Pepsi Generation campaigns of the 1960s through to the Pepsi Challenge, and beyond. The lessons…
There is no universally correct number of internal links per page for SEO. Google has never published a hard limit, and any tool that tells you “aim for exactly 3-5 internal links” is giving you a heuristic dressed up as a rule. What actually matters is whether your internal links are useful, contextually relevant, and…
The Fortinet CMO sits at one of the more demanding intersections in enterprise marketing: a cybersecurity company with genuine technical depth, a global sales motion that runs through channel partners, and a market where buyer trust is the only currency that matters. The role is not about brand awareness campaigns or social media presence. It…
Stephanie Jones Public Relations sits at the sharper end of the PR spectrum: a practice built around earned trust, strategic positioning, and the kind of long-game thinking that most communications shops talk about but rarely deliver. What separates practitioners at this level from the average agency is not a bigger media list or a more…
There is no universal number of internal links per page that Google officially endorses. The honest answer is that the right number depends on your page length, site architecture, and how much genuine value each link adds for the reader. In practice, most well-structured pages on mid-to-large sites carry between 5 and 20 internal links,…
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