Brand marketing KPIs are the metrics used to measure whether your brand is building the kind of recognition, preference, and trust that eventually converts into commercial growth. The challenge is that most organisations either measure too little, because brand is “hard to quantify,” or measure too much, tracking every available data point without a clear…
Product-led growth is a go-to-market strategy where the product itself drives acquisition, retention, and expansion. Instead of relying on a sales team to open doors, the product gets into users’ hands first, often for free, and the value it delivers does the convincing. It sounds elegant. And when it works, it genuinely is. But most…
A product-led growth motion is a go-to-market approach where the product itself is the primary driver of acquisition, conversion, and expansion. Instead of routing every prospect through a sales team, the product does the heavy lifting: users try it, see value, and either convert themselves or create the conditions for a commercial conversation. That sounds…
The right KPI for a brand manager connects brand activity to commercial outcomes, not just awareness numbers. Brand managers are often measured on metrics that feel significant but tell you very little about whether the brand is actually doing its job: growing preference, protecting margin, and building the kind of equity that makes future marketing…
SaaS packaging is the structural decision that determines how your product is bundled, tiered, and priced for different customer segments. Get it right and it accelerates acquisition, improves retention, and expands revenue without adding headcount. Get it wrong and you create friction at every stage of the funnel, confuse buyers who were ready to convert,…
Brand sentiment is a KPI, but not in the way most teams treat it. It measures directional perception across a population, which makes it a useful indicator of brand health, but a poor substitute for commercial accountability. When sentiment is tracked consistently, in context, and alongside metrics that connect to revenue, it earns its place…
The OpenView SaaS Benchmarks report is one of the most referenced datasets in B2B software. It covers growth rates, net revenue retention, CAC payback periods, and go-to-market efficiency across hundreds of SaaS companies at different stages. If you run a SaaS business, or advise one, it is worth understanding what the benchmarks actually measure, where…
The OpenView SaaS Benchmarks 2023 report is one of the most useful data sets available to SaaS operators and growth marketers, covering growth rates, net revenue retention, burn multiples, and go-to-market efficiency across hundreds of private SaaS companies. If you run GTM strategy for a SaaS business, or advise one, it gives you a rare…
CAC payback period measures how long it takes to recover the cost of acquiring a customer through the gross margin that customer generates. Get it right and you have one of the most useful signals in your go-to-market toolkit. Get it wrong and you can spend years funding growth that quietly destroys value. The formula…
The future of martech is not about more tools. It is about fewer, better-connected ones doing more of the work your team currently does manually. The stack has been growing for over a decade, and the question most senior marketers are now asking is not “what should we add?” but “what are we actually getting…
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