Know, like, trust is a framework for understanding how buyers move from stranger to customer. Before someone spends money with you, they need to know you exist, form a positive impression of you, and believe you will deliver on what you promise. Each stage is a prerequisite for the next, and skipping any of them…
Athletes advertising works when the athlete is chosen for strategic fit, not cultural heat. The brands that consistently get a return from athlete partnerships treat them as a media and positioning decision, not a PR event. The ones that get burned tend to confuse fame with relevance. This article covers how to think about athlete…
CTV advertising with household-level data closes the gap between the precision of digital targeting and the reach of television. Instead of buying audiences by age and gender and hoping for the best, you can match first-party data, purchase signals, or firmographic profiles to specific households and serve ads to connected TVs in those homes. The…
Clay’s enrich feature lets you pull verified data points on prospects, companies, and contacts at scale, and the free trial is where most of that value becomes real for the first time. Getting someone to sign up for that trial is not a conversion problem. It is a go-to-market problem, and the two require very…
In-store digital advertising places dynamic, targeted content at the point of purchase, using screens, digital displays, and connected media networks to reach shoppers when buying decisions are already forming. Done well, it closes the gap between brand awareness and conversion by meeting customers at the moment they are physically present with your product or a…
A multi-channel advertising campaign moves through five distinct phases: strategic foundation, channel planning, creative development, coordinated execution, and performance analysis. Get the sequence right and the channels reinforce each other. Skip steps or run them out of order and you end up with expensive noise across multiple platforms. Most campaigns that underperform do not fail…
Bus wrap advertising is a form of out-of-home media where a vehicle, typically a full-size bus or fleet vehicle, is partially or fully covered in a printed vinyl graphic that carries a brand message. Done well, it delivers high-frequency, high-visibility impressions across defined geographic routes at a cost-per-thousand that most digital channels struggle to match…
A pricing page is one of the most commercially loaded pages on any website. It is where intent meets friction, where a prospect decides whether your product is worth the ask, and where poor design decisions cost you real revenue. Get it right and it accelerates conversion. Get it wrong and you lose buyers who…
Distributor pricing strategy is the set of decisions a manufacturer or brand makes about how it prices products through third-party distribution channels, including the margins it offers, the conditions it attaches to those margins, and how it protects price integrity across the chain. Done well, it creates a channel that scales revenue without destroying brand…
A local marketing audit is a structured review of how well your business attracts, converts, and retains customers in a specific geographic market. Done properly, it exposes the gaps between what you think is working and what is actually driving revenue at a local level. Most businesses skip this entirely. Those that do run audits…
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