Ahrefs generates an estimated $100 million or more in annual recurring revenue without venture capital, without a sales team, and without a free tier. For a SaaS company operating in one of the most competitive categories in marketing technology, that is a genuinely unusual commercial outcome, and it deserves a closer look than most people…
Steam’s advertising ban blocks third-party ad networks from running retargeting and display campaigns that use Steam user data, effectively severing a channel many game publishers had quietly come to rely on. If you’ve been using Steam-linked audience data to fuel paid campaigns outside the platform, that pipeline is now closed. The ban matters beyond gaming….
Steam’s advertising ban blocks third-party ad platforms from targeting users based on their Steam activity, effectively closing off one of the most intent-rich audiences in gaming. For marketers building go-to-market strategies around gaming audiences, this is not a minor platform update. It is a structural constraint that forces a rethink of how you reach, warm,…
B2B sales is the process of selling products or services from one business to another, typically involving longer sales cycles, multiple decision-makers, and higher transaction values than consumer sales. It requires a fundamentally different commercial approach: one where trust, expertise, and organisational fit matter as much as price. If you work in marketing or revenue…
CRM software is a system for managing your relationships with customers and prospects, tracking interactions, and giving your sales and marketing teams a shared view of the pipeline. Done well, it becomes the operational spine of your commercial function. Done badly, it becomes an expensive contacts database that nobody trusts and everyone resents. Most CRM…
Marketing fundamentals are the principles that determine whether a marketing strategy creates real business growth or just generates activity. They cover how you define your audience, position your offer, allocate budget across the funnel, and measure what actually matters. Get them right and everything else compounds. Get them wrong and no amount of tactical sophistication…
Brand performance measurement is the discipline of tracking whether your brand activity is actually moving the business forward, not just generating impressions, sentiment scores, or award entries. Done properly, it connects brand investment to commercial outcomes. Done poorly, which is most of the time, it produces a comfortable layer of reporting that insulates marketing from…
Brand name research is the process of evaluating candidate names before committing to one, covering linguistic checks, trademark availability, audience perception testing, and competitive differentiation. Done well, it reduces the risk of launching a name that confuses customers, creates legal exposure, or simply fails to travel across markets. Done poorly, it creates false confidence that…
Internal branding is the practice of applying your brand strategy to the people inside your organisation before you apply it externally. Done well, it means your team understands what the brand stands for, believes it, and behaves consistently with it. Done poorly, it means a polished brand book sits in a shared drive while the…
Internal branding strategy is the deliberate process of communicating your brand to the people inside your organisation so they understand it, believe it, and behave consistently with it. Most companies skip this entirely, or treat it as a one-day onboarding slide deck. That is a mistake with measurable consequences. A brand that exists only in…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice