An SEO glossary is a reference guide to the terminology used in search engine optimisation, covering the technical, strategic, and analytical language that practitioners, agencies, and marketing teams use to discuss how websites rank and attract organic traffic. This one is built differently: every term is defined in plain English, with enough commercial context to…
Net Advocacy Score measures the proportion of customers who actively recommend your brand to others, minus those who actively discourage it. Unlike Net Promoter Score, which asks about intent, Net Advocacy Score tracks observed behaviour, making it a more commercially honest signal of whether your brand is generating genuine word-of-mouth growth. Most companies are sitting…
Net Advocacy Score measures the proportion of your customers who actively recommend your brand to others, minus those who actively discourage it. Unlike Net Promoter Score, which asks about intent, Net Advocacy Score tracks behaviour: who is actually talking, and what are they saying. That distinction matters more than most measurement frameworks acknowledge. Most brands…
Ahrefs generates an estimated $100 million or more in annual recurring revenue without venture capital, without a sales team, and without a free tier. For a SaaS company operating in one of the most competitive categories in marketing technology, that is a genuinely unusual commercial outcome, and it deserves a closer look than most people…
Steam’s advertising ban blocks third-party ad networks from running retargeting and display campaigns that use Steam user data, effectively severing a channel many game publishers had quietly come to rely on. If you’ve been using Steam-linked audience data to fuel paid campaigns outside the platform, that pipeline is now closed. The ban matters beyond gaming….
B2B sales is the process of selling products or services from one business to another, typically involving longer sales cycles, multiple decision-makers, and higher transaction values than consumer sales. Unlike B2C, where a single person decides and often buys in minutes, B2B purchases move through procurement layers, budget approval chains, and stakeholder committees before a…
Steam’s advertising ban blocks third-party ad platforms from targeting users based on their Steam activity, effectively closing off one of the most intent-rich audiences in gaming. For marketers building go-to-market strategies around gaming audiences, this is not a minor platform update. It is a structural constraint that forces a rethink of how you reach, warm,…
B2B sales is the process of selling products or services from one business to another, typically involving longer sales cycles, multiple decision-makers, and higher transaction values than consumer sales. It requires a fundamentally different commercial approach: one where trust, expertise, and organisational fit matter as much as price. If you work in marketing or revenue…
CRM software is a system for managing your relationships with customers and prospects, tracking interactions, and giving your sales and marketing teams a shared view of the pipeline. Done well, it becomes the operational spine of your commercial function. Done badly, it becomes an expensive contacts database that nobody trusts and everyone resents. Most CRM…
Marketing fundamentals are the principles that determine whether a marketing strategy creates real business growth or just generates activity. They cover how you define your audience, position your offer, allocate budget across the funnel, and measure what actually matters. Get them right and everything else compounds. Get them wrong and no amount of tactical sophistication…
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