A social media algorithm is a set of rules a platform uses to decide which content gets shown to which people, and in what order. Every major platform runs one, and none of them are designed to help you reach your audience for free. They are designed to keep users on the platform longer, and…
The New Canaan Advertiser is a local news publication serving New Canaan, Connecticut, one of the wealthiest zip codes in the United States. For marketers thinking about go-to-market strategy, it represents something more instructive than its modest footprint suggests: a concentrated, high-income audience with documented purchasing power, accessible through a trusted local channel that national…
An SEO graph is a visual representation of how a website’s search performance changes over time, typically plotting metrics like organic traffic, keyword rankings, backlink growth, or domain authority against a time axis. It gives marketers a way to see momentum, spot inflection points, and connect SEO activity to measurable outcomes. But a graph is…
Cinnamon Toast Crunch advertising works because it treats a simple product as a genuinely interesting brand problem. The campaign strategy behind it, built around the idea that the cinnamon swirls are irresistible to the point of absurdity, is a masterclass in committing to a single brand truth and refusing to let it go. That consistency,…
The New Canaan Advertiser is a local print and digital publication serving New Canaan, Connecticut, a high-income suburb with a concentrated professional and executive audience. For marketers thinking about go-to-market strategy, local media like this is not a nostalgia play. It is a targeting mechanism, and in certain categories, a surprisingly sharp one. The question…
Pepsi advertising has, over seven decades, produced some of the most studied campaigns in marketing history. It has also produced some of the most expensive missteps. The brand sits in a structurally difficult position: perpetual number two in a category defined by one dominant competitor, fighting for cultural relevance in a market where cola consumption…
Cinnamon Toast Crunch advertising works because it has done something most cereal brands stopped doing decades ago: it kept the product at the centre of the story. The “Cinnadust” obsession, the taste-chasing characters, the absurdist humour that aged surprisingly well , none of it is accidental. It reflects a brand that understood its audience well…
The Fortinet CMO role sits at one of the more demanding intersections in B2B marketing: a technically complex product portfolio, a buyer who is deeply sceptical of marketing noise, and a competitive landscape where the wrong message can cost a deal worth seven figures. The person in that seat needs to be commercially sharp, technically…
Advertising for Pepsi is one of the most studied, most debated, and most misunderstood briefs in marketing history. Pepsi has never been the category leader, yet it has produced some of the most culturally significant advertising ever made, from the Pepsi Generation campaigns of the 1960s through to the Pepsi Challenge, and beyond. The lessons…
The Fortinet CMO sits at one of the more demanding intersections in enterprise marketing: a cybersecurity company with genuine technical depth, a global sales motion that runs through channel partners, and a market where buyer trust is the only currency that matters. The role is not about brand awareness campaigns or social media presence. It…
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