Stephanie Jones Public Relations sits at the sharper end of the PR spectrum: a practice built around earned trust, strategic positioning, and the kind of long-game thinking that most communications shops talk about but rarely deliver. What separates practitioners at this level from the average agency is not a bigger media list or a more…
There is no universal number of internal links per page that Google officially endorses. The honest answer is that the right number depends on your page length, site architecture, and how much genuine value each link adds for the reader. In practice, most well-structured pages on mid-to-large sites carry between 5 and 20 internal links,…
CTR, or click-through rate, is calculated by dividing the number of clicks on an ad or link by the number of times it was shown (impressions), then multiplying by 100 to express it as a percentage. If your ad was shown 10,000 times and received 200 clicks, your CTR is 2%. That is the formula….
Stephanie Jones Public Relations sits at the intersection of a question the industry rarely asks directly: what does good PR judgement look like in practice, and how do you recognise it before you need it? The answer is not found in coverage volumes or media lists. It is found in the quality of decisions made…
A backlink API is a programmatic interface that lets you query a link index, pulling data about who links to a domain, what anchor text they use, when links were discovered, and how the linking page is rated, without logging into a dashboard and clicking around manually. If you are running SEO at scale, integrating…
CTR, or click-through rate, is calculated by dividing the number of clicks on an ad, link, or piece of content by the number of times it was shown (impressions), then multiplying by 100 to express it as a percentage. The formula is: CTR = (Clicks / Impressions) × 100. So if your ad received 450…
A backlink API is a programmatic interface that lets you pull link data directly from a third-party index into your own systems, without manually exporting spreadsheets or logging into a platform. You query it, it returns structured data, and you do what you want with it. That is the whole thing. Whether you need one…
Cross-selling is the practice of offering existing customers additional products or services that complement what they have already purchased. Done well, it increases average order value, deepens customer relationships, and extracts more commercial return from acquisition spend you have already committed. Done poorly, it feels like a cash grab and accelerates churn. The difference between…
Google micro-conversions are the small, trackable actions users take before completing a primary goal, things like watching a product video, scrolling to the pricing section, or clicking an FAQ accordion. They sit between a first visit and a final conversion, and they tell you more about intent than most of the metrics marketers spend their…
Cross-selling is the practice of offering existing customers products or services that complement what they have already bought or are in the process of buying. Done well, it increases average order value, improves customer lifetime value, and deepens the commercial relationship without the cost of acquiring a new customer. Done poorly, it is noise that…
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