If you cannot measure it, you are guessing. Marketing analytics, conversion rate optimisation, and funnel architecture turn intuition into evidence and evidence into better decisions.
The gap between good marketers and great ones is usually data literacy. Not dashboards and vanity metrics, but knowing which numbers actually predict outcomes and which ones just make reports look busy.
Microsoft Advertising reaches audiences that Google misses, at costs that Google rarely matches, through placements that most performance teams underutilise. If your paid search programme runs exclusively on Google, you are not running a complete programme. You are running a partial one and calling it finished. That is not a criticism of Google. It is…
Website hits in Google Analytics refers to the data interactions your site sends to Google’s servers, including pageviews, events, session data, and user behaviour signals. In practice, most marketers use “hits” loosely to mean traffic volume, but the distinction matters because different hit types tell you fundamentally different things about what is happening on your…
Website hits in Google Analytics refer to the interactions your site sends to GA’s servers, including pageviews, events, transactions, and session data. In GA4, the older concept of “hits” has been replaced by an event-based model where every interaction, from a page load to a button click, is recorded as an event. Understanding what these…
Conversion optimization is the practice of increasing the percentage of visitors who complete a desired action, whether that is a purchase, a form submission, a phone call, or a trial sign-up. Done properly, it compounds every other marketing investment you make: better conversion rates mean more revenue from the same traffic, lower effective CPAs, and…
Conversion optimization is the practice of increasing the percentage of visitors who complete a desired action on your website, whether that’s making a purchase, submitting a form, or starting a trial. Done properly, it compounds every other marketing investment you make: the same traffic, better returns. The problem is that most teams treat it as…
Customer satisfaction metrics are quantitative and qualitative measures used to assess how well a business meets customer expectations, typically tracked through scores like Net Promoter Score, Customer Satisfaction Score, and Customer Effort Score. Used well, they give marketing and commercial teams a direct line of sight into the health of the customer relationship, not just…
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