If you cannot measure it, you are guessing. Marketing analytics, conversion rate optimisation, and funnel architecture turn intuition into evidence and evidence into better decisions.
The gap between good marketers and great ones is usually data literacy. Not dashboards and vanity metrics, but knowing which numbers actually predict outcomes and which ones just make reports look busy.
Micro influencers, typically defined as creators with between 10,000 and 100,000 followers, tend to generate higher engagement rates and more targeted audience reach than their larger counterparts. For conversion-focused marketers, that distinction matters more than the follower count. The problem is that most brands evaluate micro influencer programmes the way they evaluate brand campaigns: impressions,…
Micro influencers, typically defined as creators with between 10,000 and 100,000 followers, consistently generate higher engagement rates and more cost-efficient conversions than their celebrity counterparts. The reason is straightforward: smaller audiences tend to be more targeted, more trusting, and more likely to act on a recommendation. For brands running performance-driven campaigns, that combination matters more…
Conversion optimisation is the discipline of systematically improving the percentage of visitors who complete a desired action, whether that’s a purchase, a sign-up, a quote request, or any other commercially meaningful outcome. Done well, it compounds the value of every pound you spend on traffic. Done poorly, it produces a library of inconclusive tests and…
The Metrics That Actually Tell You Something Conversion rate is the obvious primary metric, but it is rarely sufficient on its own. The supporting metrics that tell you whether your CRO programme is generating genuine commercial value are the ones most teams underweight. Revenue per visitor is more useful than conversion rate in isolation because…
Twitch analytics give you a real-time picture of how your content or sponsorship is performing on the platform: who is watching, for how long, where they came from, and how they behave during a stream. For brands and creators who treat Twitch as a serious channel, these metrics are the difference between informed decisions and…
A micro influencer is typically defined as a social media creator with between 10,000 and 100,000 followers, operating in a specific niche with an audience that pays genuine attention. What makes them commercially interesting is not their follower count, it is their conversion potential. When the audience is well-matched, the trust is real, and the…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice