Measuring relationships in public relations is one of the discipline’s oldest unsolved problems. The guidelines that exist, most notably those developed through the International Association for Measurement and Evaluation of Communication, give practitioners a structured way to think about relationship quality, but they stop well short of telling you exactly what to measure or how…
Data freshness in competitive analysis tools refers to how recently the underlying data was collected and how accurately it reflects the current state of a competitor’s strategy. Most tools present this data as live intelligence. Much of it is not. Understanding the lag between what a tool shows you and what a competitor is doing…
Forrester’s martech research has consistently pointed to the same uncomfortable truth: most marketing teams are not getting meaningful returns from their technology investments. The tools are there, the budgets have been spent, but the operational reality inside most organisations is fragmented stacks, low adoption rates, and a growing gap between what the software promises and…
Marketing agency KPIs fall into two categories: the ones that make clients feel good and the ones that tell you whether your operation is actually working. Most agencies track the first kind and wonder why the business keeps surprising them. The KPIs that benchmark operational health measure utilisation, margin, retention, and delivery quality, not just…
Marketing attribution analysis is the process of assigning credit to the channels, campaigns, and touchpoints that contributed to a conversion, so you can make smarter decisions about where to invest your budget. Done properly, it gives you a working map of how your channels interact. Done badly, it gives you a map that points confidently…
Web analytics measures what happens on your website. Measuring digital marketing goals means connecting those events to business outcomes. Most teams do the first part well and the second part poorly, which is why so many analytics setups produce dashboards full of numbers that nobody acts on. The gap between data collection and commercial insight…
The most important KPIs for a B2B enterprise SaaS marketing organization are the ones that connect marketing activity to pipeline, revenue, and retention, not the ones that are easiest to report. That means prioritizing metrics like Marketing Qualified Leads, pipeline contribution, Customer Acquisition Cost, Net Revenue Retention, and time-to-close, while treating vanity metrics as context…
Measured incrementality testing is the practice of isolating the causal effect of a marketing activity by comparing outcomes between an exposed group and a holdout group that did not see the activity. It answers one question that most marketing dashboards cannot: would those sales have happened anyway, without the ad? Most attribution models tell you…
Enterprise marketing metrics in 2025 are shifting away from activity-based reporting toward measures that connect marketing spend directly to business outcomes. The old dashboard, full of impressions, clicks, and cost-per-click benchmarks, tells you what happened inside your campaigns. It rarely tells you what happened to the business. That gap is where most enterprise marketing performance…
The effectiveness of public relations is best measured by tracking outcomes that connect directly to business objectives, not by counting media mentions or calculating advertising value equivalents. The metrics that matter are share of voice in target publications, changes in audience perception over time, website traffic and lead volume attributable to earned media, and in…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice