First-party data connected TV advertising means using your own customer data, whether from CRM systems, purchase history, or loyalty programmes, to target and measure CTV campaigns directly. Instead of relying on third-party audience segments built by someone else, you match what you know about your customers to the households watching streaming content, then measure what…
Integrating online and offline data for marketing ROI means connecting what happens in your digital channels with what happens in the real world, whether that’s in-store purchases, phone calls, field sales, or events, so that your measurement reflects actual business outcomes rather than a partial view of the customer experience. Without this connection, you’re optimising…
Customer retention research from 2023 to 2025 points in a consistent direction: keeping existing customers is cheaper than replacing them, and the gap between high-retention and low-retention businesses compounds over time in ways that acquisition spending alone cannot fix. But the research also reveals something less comfortable. Most companies are not failing at retention because…
KPIs for outsourcing full marketing operations are the contractual backbone of the relationship. Without them, you are paying a retainer and hoping for the best. With the right ones in place, you have a clear line of sight from agency activity to business outcome, and a defensible basis for every conversation about performance, scope, and…
The most important KPIs for B2B digital marketing campaigns are the ones that connect marketing activity to pipeline and revenue, not the ones that are easiest to pull from a dashboard. That means prioritising metrics like marketing-qualified leads, cost per opportunity, pipeline contribution, and sales cycle velocity over impressions, clicks, and engagement rates. Most B2B…
A data-driven PR strategy for global brands means using measurable inputs, from media coverage analysis to audience sentiment data to competitive share of voice, to make editorial, channel, and messaging decisions that produce business outcomes rather than just coverage volume. It replaces gut-feel pitching and vanity metrics with a structured approach to what gets covered,…
Programmatic advertising is the automated buying and selling of digital ad inventory in real time, using data signals to match ads to audiences across display, video, audio, and connected TV. It accounts for the vast majority of digital display spend globally, and most large advertisers run it as a core channel. The problem is not…
Dentsu brand measurement techniques give marketers a structured way to connect brand health to commercial outcomes, using data signals across awareness, perception, and preference to track whether brand investment is doing anything useful. The honest version of that sentence is shorter: they tell you where your brand sits in the market, and whether it is…
The 2025 marketing trends reports are out, and most of them will tell you the same things: AI is changing everything, first-party data is the future, and measurement is getting harder. They are not wrong. But most of these reports package observations as revelations, and they skip the part where they explain what any of…
UGC marketing KPIs need a serious rethink. Most brands are measuring the wrong things: impressions, saves, and share counts that look good in a deck but tell you almost nothing about whether user-generated content is driving real commercial outcomes. The metrics that matter connect UGC activity to customer acquisition costs, conversion lift, and revenue attribution,…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice