A SaaS business model generates revenue through recurring subscriptions rather than one-time sales, which changes almost everything about how you build, price, and grow the company. The unit economics look different. The sales motion looks different. And the marketing function carries a different kind of weight than it does in a traditional software or product…
The SaaS magic number measures how efficiently a company converts sales and marketing spend into new recurring revenue. The formula is straightforward: take the net new ARR from a quarter, multiply it by four, then divide by the previous quarter’s sales and marketing spend. A result above 0.75 generally signals efficient growth. Below 0.5 suggests…
A brand strategy is a documented framework that defines what your brand stands for, who it serves, how it communicates, and why it should be chosen over competitors. Done well, it gives every team in your business, from product to sales to content, a shared reference point for decisions that would otherwise be made inconsistently…
Marketing spend as a percentage of revenue typically ranges from 5% to 20%, depending on your sector, growth stage, and competitive position. But that range is almost useless on its own. The more important question is not what percentage to spend, but what you are trying to achieve, and whether your current budget is structured…
A high-level marketing plan is a one-to-two page strategic summary that defines where you are, where you are going, and how marketing will help get you there. It sits above the tactical detail and gives everyone from the CEO to the channel team a shared frame of reference before the execution begins. Most marketing plans…
Canva’s acquisition strategy is no longer a side note. It is a deliberate, commercially coherent push to own the full creative workflow for non-designers, and the implications for every major player in the design and marketing software space are significant. This is not a company buying growth for the sake of a headline. It is…
A marketing budget should account for every resource required to plan, execute, measure, and sustain commercial marketing activity, including paid media, people, technology, content production, agency fees, and the operational costs that rarely make it onto the spreadsheet. Most budgets fail not because the numbers are wrong but because whole categories of spend get left…
Firing a customer is one of those decisions that feels wrong on paper and right in practice. The process is straightforward: be direct, be professional, give reasonable notice, and offer a clean handover. What makes it hard is not the mechanics but the mindset, specifically the belief that every customer is worth keeping. They are…
A go-to-market strategy for a mobile application is the plan that determines how you acquire your first users, build retention, and create the commercial conditions for growth, before you spend a meaningful budget. It covers positioning, channel selection, pricing, and the sequencing of those decisions against your actual launch constraints. Most app launches fail not…
The state of martech in 2025 is this: most marketing teams have more technology than they know what to do with, and the gap between what the stack promises and what it delivers has never been wider. Consolidation is happening, budgets are tighter, and the question that should be driving every purchasing decision, whether this…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice