The Zuora acquisition by Silver Lake in 2024, taking the subscription management platform private at roughly $1.7 billion, is one of those deals that looks clean on the surface and gets more interesting the longer you sit with it. Zuora built the infrastructure layer for the subscription economy. Silver Lake bought a business with real…
Drift marketing strategy is the practice of positioning your brand inside the environments, conversations, and contexts where your target buyers already spend time, rather than interrupting them in spaces they didn’t choose. Instead of broadcasting outward, you move with the current of your audience’s existing behaviour and let relevance do the work. It’s a deceptively…
A fractional CMO for B2B is a senior marketing executive who works with your business part-time or on a retained basis, typically two to four days per week, providing strategic leadership without the cost or commitment of a full-time hire. The best ones bring genuine commercial experience across your type of business, not just marketing…
Most businesses that think they need a CMO don’t need a CMO. They need someone who can make good marketing decisions, own the commercial outcomes, and stop the function from running on autopilot. That person doesn’t have to sit in a C-suite seat with a six-figure salary and a three-letter title. The CMO hire has…
A great CMO is commercially grounded, credible across the business, and capable of connecting marketing activity to outcomes that matter to the board. They understand brand and performance, short-term pressure and long-term growth, and they know how to hold both without losing their nerve on either. That sounds straightforward. It rarely is in practice. The…
CMO salaries at the top end of the market range from around $300,000 to well over $1 million in total compensation, depending on industry, company size, and how much of the package sits in equity and bonuses. Base salary alone rarely tells the full story. But the more interesting question is not what CMOs earn….
The Anaplan acquisition by Thoma Bravo in 2022 for approximately $10.7 billion was one of the largest private equity plays in enterprise software that year. What it signals for go-to-market planning is less about the deal mechanics and more about where serious money thinks connected planning is heading, and what that means for how marketing…
Switching from CMO to CGO means taking on a broader commercial mandate, typically owning revenue growth across marketing, sales, product, and sometimes customer success. For some senior marketers, it is a genuine career evolution. For others, it is a rebranding exercise that adds accountability without adding authority. Whether the switch makes sense depends almost entirely…
A customer success benchmark tells you where your retention, expansion, and satisfaction metrics stand relative to industry norms. The problem is that most companies use benchmarks to feel good about mediocre performance rather than to diagnose what is actually broken in the customer relationship. If your net revenue retention sits at 105% and the benchmark…
The Solo Stove CMO story is one of the more instructive case studies in recent marketing history, not because it involves a celebrity campaign gone wrong, but because of what the fallout revealed about how brand decisions get made and who carries the consequences. When Solo Stove fired its CMO in late 2023 after a…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice