Guerilla advertising is a marketing approach that uses unconventional, low-cost tactics to create high-impact impressions, typically in public spaces or unexpected contexts. Rather than buying attention through media spend, it earns attention through creativity, surprise, and disruption of the ordinary. The best guerilla work stops people mid-stride. Not because it shouts loudest, but because it…
A marketing communication plan is a structured document that defines what you’re communicating, to whom, through which channels, and when. Done well, it aligns your team, keeps campaigns coherent, and gives you something to measure against. Done badly, it becomes a deck that sits in a shared drive and influences nothing. The difference between the…
A Chief Content Officer is the senior executive responsible for an organisation’s content strategy, editorial direction, and the commercial performance of content across every channel. The role sits at the intersection of brand, demand generation, and audience development, and it is increasingly one of the most consequential hires a growth-stage or enterprise business can make….
A content marketing plan is a documented strategy that defines what you publish, why you publish it, who it’s for, and how it connects to business outcomes. Done well, it gives everyone on your team a shared frame of reference so that content decisions are made on purpose, not on impulse. Most organisations don’t have…
The future of content marketing is not a new format or a smarter algorithm. It is the same thing it has always been: useful information delivered to the right person at the right time, in a form they can act on. What is changing is the infrastructure around that idea, and the speed at which…
The CMO position is the most commercially consequential marketing role in any organisation, and also the most frequently misunderstood. At its core, it sits at the intersection of brand, commercial strategy, and organisational leadership, requiring someone who can operate across all three simultaneously without losing credibility in any of them. What makes the role genuinely…
Measuring content marketing means connecting content activity to business outcomes, not just tracking traffic and engagement. Most teams measure what is easy to export from a dashboard rather than what actually matters to the business. The result is a lot of reporting that looks thorough and tells you almost nothing useful. There is a better…
A messaging framework is a structured document that defines what your product is, who it is for, what problem it solves, and why someone should choose it over the alternatives. Done well, it becomes the single source of truth that aligns product, marketing, and sales around a consistent, commercially sharp story. Most companies skip it,…
Content marketing objectives are the specific, measurable goals that define what your content programme is supposed to achieve, and how you’ll know when it’s working. Without them, content becomes an activity rather than a strategy: you produce, you publish, you hope. With clear objectives, every editorial decision has a commercial rationale behind it. The problem…
Strategic market analysis is the process of systematically evaluating market conditions, competitive dynamics, customer behaviour, and structural forces to inform decisions that affect positioning, investment, and growth. Done well, it gives leadership a shared picture of where the market is heading and where the business fits within it. Done poorly, it produces a slide deck…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice