A fractional CMO is a senior marketing leader who works with a business on a part-time or contract basis, typically two to four days a week, providing strategic direction without the cost or commitment of a full-time hire. The model has grown significantly as businesses look for experienced marketing leadership during periods of growth, transition,…
Omnichannel marketing trends in 2025 point in one direction: customers expect consistent, connected experiences across every channel they use, and the brands closing the gap between expectation and reality are the ones growing. That sounds obvious. Executing it is not. Most businesses are running multichannel marketing, not omnichannel. They have a presence in multiple places….
Pharma partnerships are commercial agreements between pharmaceutical companies and external organisations, including health systems, patient advocacy groups, digital health platforms, retailers, and non-endemic brands, designed to extend reach, build credibility, or accelerate patient engagement. Done well, they create genuine value on both sides. Done poorly, they become expensive exercises in brand association with nothing measurable…
A brand funnel maps the progression of consumers from first awareness of a brand through to loyal advocacy, giving marketers a structured way to diagnose where growth is being lost. It is one of the oldest frameworks in marketing, and one of the most consistently misread. Most brands use the funnel to celebrate what is…
Measuring marketing strategy means connecting your marketing activity to business outcomes, not just campaign metrics. Most teams measure the wrong things, credit the wrong channels, and draw the wrong conclusions, which means they keep investing in activity that looks productive but contributes little to actual growth. The fix is not more dashboards. It is a…
HelloFresh’s marketing strategy is built on a flywheel of paid acquisition, influencer-led referral, and relentless retention mechanics. The company grew from a Berlin startup to the world’s largest meal kit provider not by doing one thing brilliantly, but by stacking distribution channels in a way that kept customer acquisition costs manageable while lifetime value compounded….
Focus group testing is a qualitative research method where a small group of participants, typically six to ten people, discuss a product, concept, or message under the guidance of a trained moderator. Used well, it surfaces the language, hesitations, and emotional responses that surveys and analytics cannot capture. Used poorly, it becomes expensive theatre that…
Social impact strategy is the practice of aligning a business’s commercial objectives with measurable contributions to society, whether through environmental commitments, community investment, workforce equity, or supply chain accountability. When it’s built properly, it doesn’t sit in a CSR report nobody reads. It shapes how a brand competes, how it attracts talent, and how it…
Humor in advertising works because it lowers defenses, creates memory, and builds genuine warmth toward a brand. When an ad makes someone laugh, they are more likely to remember it, share it, and feel positively toward the brand behind it. That is not a soft, creative-department argument. It is a commercially relevant one. The problem…
GTM strategy consulting helps organisations close the gap between a product’s potential and its commercial performance, by bringing external rigour to the decisions most internal teams are too close to make clearly. That gap is rarely about the product itself. It is almost always about alignment, positioning, and execution sequence. The consultant’s job is not…
Practical marketing intelligence
for people who think.
© 2026 The Marketing Juice